Season Pass Comparison Chart
No question, (relatively) inexpensive passes have become wildly popular over the past decade. Season passholders now account for roughly 40 percent of all visits. And it’s likely that no group of pass options have helped drive sales more than the four multi-pass collaborations shown here. They are a testament to both the ingenuity and cleverness of resort marketers and the highly competitive markeplace in which they find themselves.
While these groups have vastly altered the current ticket landscape, the giant question mark for the future is: how will the new Aspen Skiing Company/KSL conglomerate (see reports, pp. 18 and 77 for details) further alter the market? The various pieces of this new empire are now strewn across the Mountain Collective and M.A.X. passes. SkiCo and KSL talk glowingly of their present partnerships, but it makes too much sense for this group of 16 resorts to craft a pass product that can compete directly with Vail Resorts’ Epic Pass. SkiCo and KSL could offer a compelling product for California downhillers, who comprise the largest market in the U.S. The company’s “local” areas—Squaw Valley, Alpine Meadows, Mammoth, June, and Snow Summit/Bear Mountain—account for nearly half of the state’s skier/rider visits, and could offer great destinations on a shared pass—Aspen, Snowmass, and Steamboat especially.
Whatever SkiCo/KSL do in 2018-19, it’s likely that the other members of the Collective and M.A.X. pass will keep their programs alive—with or without the SkiCo/KSL resorts. Interesting times often lead to innovative thinking. And perhaps to even more new partnerships.