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Push to The Latest: No

SAM Magazine—Burlington, Vt., Oct. 18, 2016—In a blow to the status of the SIA Snow Show in Denver, Jan. 26-29, 2017, Burton has said it will not exhibit at the show. Burton had vastly reduced its presence two years ago, buburton SIA emailsizet is now exiting the show altogether.

In a statement, Burton Americas GM Elysa Walk said, “Burton is not exhibiting at the SIA tradeshow this year. As a brand with an extensive line and a deep commitment to growing in the alternative outdoor lifestyle space, we simply cannot show a buyer the full range in a reasonable time in a tradeshow environment.

“To showcase our offering for 2018, we will primarily use our regional showrooms, where we'll host our retailers for full-day, comprehensive showings of the entire line. We'll also utilize regional tradeshows to service retailers that cannot come to our showrooms.

“In addition, through our partnership with NSAA, we will have a resort-specific booth at both of its winter tradeshows and the national show. We will also continue to service our resorts and rental/demo shops through our local sales representatives and Global Resort Team."

Despite not going to the show, Walk said the company still supports SIA's efforts: "Burton is a full member of SIA and supportive of all its initatives. We are very active with the statistics group and have regular communication with the SIA leadership group in support of the health of the industry.