Midseason Skier Visits Strong in Colorado
SAM Magazine—Denver, March 20, 2017—Visits to Colorado Ski Country USA’s 22 member ski areas were up 1 percent during the second period of the 2016-17 season, which runs from Jan. 1, 2017 through Feb. 28, 2017, compared to the same period last year.
“After a warm fall, which kept many guests out of the high country, the snowstorms in late December and early January created great skiing conditions across Colorado,” said CSCUSA president and CEO Melanie Mills. “Martin Luther King Day and President’s Day weekends were some of the busiest of the year, driving visitation numbers up for the period.”
This season’s total visits from opening day, Oct. 21, 2016, through Feb. 28, 2017, are 2 percent behind last year’s record setting pace, but 8 percent ahead of the five-year average for the same period.
“We still have a lot of ski season left, with Colorado’s snowpack at 125 percent of average,” continued Mills.
Final season visitation numbers will be released at CSCUSA’s 54th Annual Meeting in June.