Gregg Blanchard - March 30, 2015
Last week Squaw Alpine launched an intriguing new season pass concept. The idea was fairly simple: if you don’t use your pass enough to be worth it one season, we’ll give you a credit toward your season pass the next.
SlopeFillers On SAM
SlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard. Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.
Gregg Blanchard - March 20, 2015
I was once marketing a product that only sold in any significant numbers for three months out of the year.
The rest of the year, interested visitors poked their nose through my site with behavioral patterns that clearly indicated interest, but no matter what I did, I would go weeks, sometimes months without an order.
Gregg Blanchard -- March 18, 2015
Since the beginning of SlopeFillers, I’ve been playing with an idea I called, rather unexcitely, the Custom Website Experience.
By letting the visitor tell you who they are, an engine behind the scenes would create a custom experience of information, copy, and offers that was perfectly relevant to their needs.
Gregg Blanchard - March 2, 2015
Instagram is growing like crazy. Still.
Resort follower/fan counts on Twitter and Facebook are, as much as the word fits this situation, “maturing” with growth that is very similar to one another and very conservative even for the rapid way social media continues to filter through our society.
Gregg Blanchard -- March 4, 2015
Two years ago a series was produced by SKITHEEAST that, the moment I saw it, make a buttload (technical marketing term) of sense.
It’s called “Working for the Weekend”, and it’s back in 2015 for another round of episodes. Here’s the first:
February 25, 2014 -- Gregg Blanchard
As Tahoe struggles with another rough winter, a new technology has helped them put their best foot forward – whatever mother nature dictates that is.
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