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SlopeFillers On SAM

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GregBlanchardthumbSlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard.  Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.   

Need Fresh Design Ideas? Here are (Another) 100 Ski Resort Websites in Five Minutes



Gregg Blanchard—April 24, 2015

I’ve done this a few times now, but with a gap of two years since the last round I figured another “100 Resort Websites” would be a good way to lead into (re)design season.

This time, however, I did things a tiny bit differently.

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GBOP: Sometimes Selling a Product isn'€™t What Your Website Should Do



Gregg Blanchard - March 20, 2015

I was once marketing a product that only sold in any significant numbers for three months out of the year.

The rest of the year, interested visitors poked their nose through my site with behavioral patterns that clearly indicated interest, but no matter what I did, I would go weeks, sometimes months without an order.

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It'€™s Here, My SlopeFillers-Long Dream Has Finally Been Built by Le Massif



Gregg Blanchard -- March 18, 2015

Since the beginning of SlopeFillers, I’ve been playing with an idea I called, rather unexcitely, the Custom Website Experience.

By letting the visitor tell you who they are, an engine behind the scenes would create a custom experience of information, copy, and offers that was perfectly relevant to their needs.

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Today Could be the Day Instagram Finds Itself in Spot #2 for Resort Social Marketing



Gregg Blanchard - March 2, 2015

Instagram is growing like crazy. Still.

Resort follower/fan counts on Twitter and Facebook are, as much as the word fits this situation, “maturing” with growth that is very similar to one another and very conservative even for the rapid way social media continues to filter through our society.

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This is Exactly the Perspective I Believe Resort Marketing Videos (and Messages) Need to Take



Gregg Blanchard -- March 4, 2015

Two years ago a series was produced by SKITHEEAST that, the moment I saw it, make a buttload (technical marketing term) of sense.

It’s called “Working for the Weekend”, and it’s back in 2015 for another round of episodes. Here’s the first:
 

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