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SlopeFillers On SAM

SFonSAM3 

 

GregBlanchardthumbSlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard.  Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.   

I dare you to send a personal email to 10 random guests…right now.

i dare you

You know how sometimes, through the natural ebb and flow and ups and downs of work, you forget about something that works really, really well? One day, it’s your bread and butter. The next, it’s off the back of your mental dresser hiding in the cobwebs until you do some deep cleaning.

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The Clever Conditions-Based Performance Model Used at MRG is Now Available for Any Resort

 





Years ago I read a short snippet in an industry magazine about an intriguing model that accounted for weather, snow conditions, and other factors to more accurately measure and predict ticket sale performance.

What really caught my eye, however, was where this concept was being used. It wasn’t Vail, it wasn’t POWDR, it wasn’t Whistler, it was Mad River Glen.

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I Honestly Can't Wait to See What Happens When a Resort Takes Affiliate Marketing Seriously



One day, in the not too distant future, a clever resort marketing director (MD) will sit down with their GM for a heart-to-heart. It may go something like this.

MD: Do you know what an affiliate program is?
GM: Yes.
MD: Really?
GM: Yeah, it’s a way for people to send traffic to a site and get a share of revenues generated from their traffic.

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