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May 1998

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

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Featured Story

What a Tangled Web We Weave

Abby Rand critiques the ski resort offerings on the Internet for planning a ski vacation. She discovered that the ski travel trade is not ready for the big time...

Growing the Market Is Key

This article profiles John Rutter, Keystone's COO and NSAA'a latest Chair. Rutter explains his priorities in regrowing the skiing market through youth ...

The Revolution in New Media

Bob's article explains the pitfalls and opportunities in marketing using the Internet, a slew of new consumer magazines and inexpensive cable televisio...

1998 Rental Roundup: XC and Snowshoes

This is a roundup of all the rental snowshoes and cross-country equipment for the 1998-1999 season.

Beyond the Surface

Understanding snow and making grooming implements work on it requires study, experimentation and intuition. Chris' article discusses, in detail, how ea...

Logging for Lumber

This article describes a number of techniques used by foresters and loggers that can be effectively applied to cutting trails. An accompanying article ...

Grooming Vehicles 1998

This article takes at a look at the latest offerings in grooming vehicles. A table gives all the technical details to each model.

Let There Be Light

This article revisits the ski slope lighting standard developed by the NSAA's night lighting committee in 1984-1985. This is an updated explanation of ...

Industry Reports

SIA Attempts to Force Trade Show Agreement; Ski Maine Hosts Fifth-Grade Passport Confab; Field of Bidders Narrows for Cannon, Mt. SUnapee; Resorts Gear...

Looking Ahead to OITAF 1999

Heidi's article gives a brief preview of the 8th International Congress for Transportation by Wire Rope that took place concurrently with the NSAA annu...

Take the Luge Challenge

Pat's piece describes the Bell Atlantic marketing ploy to raise awareness and money for USA Luge. Six eastern ski resorts took part in the event, whcih...

Retrenching Time for Retail Trade Shows?

Seth Says less is more. Fewer trade shows and redirecting $$ saved by attending fewer events into smart marketing can help drive the induistry forward....

Watershed Management: Coming Soon to a Wetlands Near You

The article explains the importance of ski resort operators becoming involved in multi-year wetland planning processes well before starting any project...

Countdown to 2002

The article describes the lessons learned by some SLOC members at the Nagano games as preparation begins for the Olympics at Salt Lake City-region ski ...

SIA: Some Background on an Industry Sector that Faces Some Problems

Written by Katie Brinton

David's article outlines the factors that make up the complicated picture of SIA's trade show troubles. The article explains why buy-sell cycles are ca...

NSAA Rap Sheet-36 years of names, dates and numbers

This sidebar, accompanying a profile of John Rutter, named chair of NSAA at the Marco Island convention in 1998, lists the dates and places of each ann...

El Nino Makes Most Happy

Linda's article reviews the snow conditions around the country and Canada for the 1997-98 ski season as they related to El Nino. El Nino, it turned out...

Wetlands: Get Ahead of the Curve

Stan's remarks are a comment on a separate article in the same issue on page 60 about Watershed Management. Stan's comments support the notion that lon...

Michael Kennedy's Death

Robert's comments undersore the fact that irresponsibility and unsafe skiing led to Kennedy's tragic accident. The accident was tragic but gave skiing ...

Idea Files

Boot Dryer at Caberfae Peaks, MIch.; Easy chair hauler at Whitetail, Pa.; Poles for parking at Killington, Vt.

Blue Pages

ASC, Vail Resorts and Booth Creek pledge to help fund landmarl media campaign; Aspen Gets Lion's Share of environmental awards; Resort Real Estate Boom...

The End Page

Five items:1) Road & Track's semi tongue-in-cheek vehicle review of the Kassbohrer Pisten Bully 3002) A transcript of the Brundage Mountain telephone...

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