newblocknew

May 2017

 

Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

To start receiving your own copy of SAM, please click on the subscribe button to the right.

SAM May 2017 coversubscribe button

There's a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers.

CONSOLIDATION CONUNDRUM: Perspective and views on the recent mega-mergers and what it all means for resorts nationwide.

THE QUESTION: “I’M INTERESTED IN BUYING A SEASON PASS FOR YOUR MOUNTAIN, BUT I’VE HEARD THERE’S PASSES WITH OTHER MOUNTAINS ON THEM, TOO. WHAT DO I NEED TO KNOW?”

Making Snow Better

Written by

Technology advances in both air/water stick and fan guns help resorts maximize production in marginal conditions.

Analyzing Extreme Seasons

Written by

A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of United States Ski Areas.

Extend Your Brand

Written by

The best brand extensions can keep resorts on

Killing It in Summer

Written by

Killington, site of SAM's 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues.

The Evolution of NPS in the Ski Industry

Written by

Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital spending—not just guest loyalty.

Fun and practical innovations, from summer attractions to Stone Paper.

Idea Files :: May 2017

Written by

Resorts share clever solutions for non-slip surfaces, snowmaking pipe valve hutches, and temporary fencing.

Speak Out :: May 2017

Written by

Who Will Lead Tomorrow's Industry?

Industry Reports :: May 2017

Written by

Aspen SkiCo/KSL Buying Binge, CNL Sale, Pass Programs and more.

Learning From Experiments

Written by

The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide.

On The Road

Written by

SAM checks out MTS, the U.S. Ski Hall of Fame Ceremony, and Smuggs' Fun Zone 2.0 Launch.

2016-17 Season: Thrill Ride

Written by

It was a roller-coaster year for resorts across the country—and ultimately fun for most.

Save Energy, Save Cash

Written by

Resorts have a hidden opportunity for reducing expenses through energy conservation.