Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them.
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There's a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers.
To attract the college crowd, the price must be right.
Pass sales are up in the West, and middling elsewhere.
How resorts measure and report their acreage/miles of terrain has wide-ranging consequences, locally and internationally.
The Guinness Book of World Records is still evaluating the results of the World’s Largest Lesson (WLL), which drew about 6,000 first-time skiers and riders nationwide—not all of whom will count toward the official tally, as some didn’t meet the Guinness verification requirements. But records were still set, not the least of which was the all-time high level of enthusiasm it generated for January Learn to Ski and Snowboard Month (LSSM).