Strong Season Pass Sales, Visits for Peak Resorts
SAM Magazine—Wildwood, Mo., Feb. 10, 2017—With improved snow conditions compared to a year ago, sales of Peak Resorts’ new Peak Pass products were up 28 percent in units and 23 percent in dollars from the beginning of the ski season through Jan. 29, 2017, compared to the same period year-over-year. Paid skier visits at the company’s 14 ski areas were up 40 percent through the same period.
“This season has been a welcomed improvement compared to the significant weather challenges we faced during the 2015-16 ski season,” said Timothy D. Boyd, president and chief executive officer. “We are very pleased with the strong customer reception of our Peak Pass, which has driven additional traffic to our Hunter Mountain and Mount Snow resorts. We are also encouraged by the ski conditions and resort traffic this season at each of our 14 resorts.”
The Peak Pass is comprised of a total of six pass options valid at seven different Northeast properties. Resorts include Mount Snow, Vt.; Attitash, Wildcat, and Crotched Mountains, N.H.; Hunter Mountain, N.Y.; and Jack Frost and Big Boulder, Pa.