Season passes have always been a topic I’ve enjoyed studying. So with season pass season coming up and Vail probably announcing an acquisition in the coming days/weeks to bolster momentum before its launch, I wanted to recap some of the best insights on the subject from both here and other research I’ve done.
SlopeFillers On SAM
SlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard. Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.
I’ll keep this short because I want to leave you time to watch the video, but let me start by backing up a few months to when I interviewed Peter Landsman of Lift Blog.
Resort rankings have long been a tricky corner of the resort marketing world.
As fast and incredible as the human brain is, I’ve always noticed an interesting difference between the way I view video versus pictures.
I’m writing this on a Tuesday in mid-October. Right now only a small handful of people know that Ryan Solutions will soon be part of Inntopia.
Let me preface that headline claim with the disclaimer that you’d have to have (somewhat) regularly updated your blog in the past.
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