SlopeFillers On SAM



GregBlanchardthumbSlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard.  Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.   

Beyond the Snow Phone: Are There Opportunities in Audio for Creative Resort Marketers in 2015/16?

Gregg Blanchard - July 10, 2014

I’ve always liked audio.

Soon after podcasting became a thing, I started my own and rode the wave to a thousand or so folks listening to my weekly spouting about business and marketing before I had a sliver of experience in either.
In my mind, despite the strength of YouTube and the ubiquity of blogging, the spoken word has a few things going for it.

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Dear Resort Marketers, When Your Designer Says "€œThe Fold is Dead" This is What They Mean.

Gregg Blanchard—June 29, 2015

Right now there are dozens, perhaps even hundreds, of you who are somewhere between “let’s redesign our site” and “wow, that’s a great-looking redesign!”

And, so being, you’ll be working with designers.

And, so being, you’ll likely see their blood boil and/or steam exit their ears when you mention the “fold” in your meetings.

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A Less-Than-Big-Name Resort Made Some of the Most Impressive Videos of the Season

Gregg Blanchard - May 13, 2015

I’ve often waxed poetic on what it means for marketing to be not just popular or nice looking or clever or witty but great.

One of the biggest pieces that often comes up is the effectiveness in changing behavior. In spreading a message. In teaching people about something in a way that gets them to act.

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Need Fresh Design Ideas? Here are (Another) 100 Ski Resort Websites in Five Minutes

Gregg Blanchard—April 24, 2015

I’ve done this a few times now, but with a gap of two years since the last round I figured another “100 Resort Websites” would be a good way to lead into (re)design season.

This time, however, I did things a tiny bit differently.

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