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SlopeFillers On SAM

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GregBlanchardthumbSlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard.  Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.   

Want to Turn Heads with Your Resort's Next Email Campaign? Try this.



June 30, 2014 -- Gregg Blanchard


As I mentioned last week, email is lacking on the creativity side of things.

We’re pumping lots of clever ideas into lots of channels, but not the one where consumers have overwhelmingly indicated that’s the place they want their offers.

This lack, however, creates opportunity because small improvements can really stand out.

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The Impressive Results of Four Teams Redesigning Four Resort Websites in 24 Hours



May 21, 2014 -- Gregg Blanchard


Sometimes conferences are too much fluff, too little substance. Too many ideas, too few applicable skills.

Destination Summit already reverses that trend for the better, but wanting to go a step further we came up with an idea that turned out to be a really fun exercise in resort marketing and design.

A hackathon for designers, “The 24 Hour Design Challenge” gave four teams (1 designer, 3 resort marketers) 24 hours to redesign the main landing page of a ski area website.

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