The Voice of the Mountain Resort Industry  |  Est. 1962

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September 2026

Cover Story

Beyond Orientation: New Approaches to Staff Readiness

Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers alike ahead of the busy winter season.

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Happy Staff = Happy Guests

Why there’s a direct correlation between employee satisfaction and guest loyalty, and how ski areas can capitalize on the opportunity.

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Events, Awards & Education

Terrain park Contest

supported by prinoth

The SAM Terrain Park Contest celebrates the creativity and hard work of park crews around the world, sharing ideas that inspire progression in terrain park operations. Check out this year’s entries in the November 2026 issue, coming soon, and cast your vote starting November 4!

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Upcoming on the calendar

All events & awards →

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