SAM Magazine—Keystone, Colo., Aug. 27, 2024—Vail Resorts has appointed Shannon Buhler to become vice president and general manager of Keystone Resort, Colo., effective Sept. 16. Buhler will be one of four female GMs leading Vail Resorts ski areas in the Rocky Mountains.Courtesy of Keystone Resort

“Vail Resorts has an incredible pool of talented and passionate individuals within our network of world-class resorts, and Shannon Buhler truly exemplifies our leadership philosophy in action,” said Nadia Guerriero, senior vice president and COO of the company’s Rocky Mountain Region. 

Buhler most recently served as VP and GM of Stowe Mountain Resort, Vt. She began her career with Vail Resorts nearly 20 years ago in product sales and services at Breckenridge Mountain, Colo. Since then, she’s led various departments at additional mountains within the Vail Resorts network, including Vail Mountain and Keystone Resort, Colo., as well as Northstar, Calif. In 2020, she was appointed to her first resort general manger position at Snow Creek Ski Area, Mo. 

Additionally, Buhler is the co-lead of Vail Resorts’ company-wide Women & Allies Employee Resource Group (ERG) and is “a champion and advocate for diversity within the company and the industry,” said the company in a press release.  

As GM of Keystone, Buhler will follow in the footsteps of her father, John Buhler, who served as general manager and then COO of the resort in the mid-2010s. John Buhler retired in 2021 after 27 years with Vail Resorts.

“Keystone Resort has a talented and passionate team, and a wonderful community, which is why I’m so grateful for the opportunity to return,” Shannon Buhler said. “I am eager to spend my first few months listening and learning from the dedicated Keystone team and community partners while we continue to put Keystone on the map through investments like Bergman Express and supporting the resort’s vision to be the top choice for growing families.”