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January 1980

FEATURED STORY

Marketplace

Pam Conklin discusses the often misunderstood role of the public relations professional at a ski resort. ...

X-Country Skiing

Columnist Bob Woodward discusses the mixed blessing and growing problem of too many skiers.  ...

The Rental Shop

Jime Shaw demonstrates the cost and time saving features of a pre-mated system.  ...

Summer Money At Vernon Valley, NJ

Executive Editor Janet Nelson photographs and reports on the fantastic and futuristic Action Park, featured on the cover.  ...

Summer Money At Ski Liberty, PA

Where the motto is "Think Grass!" Grass skiing, that is, by Grass Skiing Director, Don Hubbard.  ...

Summer Money At Sun Valley, ID

Pam Conklin reports on how this great resort-always a 4-season operation-continues to pour it on with non-ski activities.  ...

Summer Money At Sugar Hills, MN

It's Crafty Business, according to Don Dooley, with an active crafts program attracting people from all over.  ...

The Real Estate Gamble

Teddee Grace provides our profile in profits this issue with the fascinating story of Ski Brule in Michigan.  ...

Computers

We start an extended series of articles by computer specialist, Andy Borno, on the applications, present and future, of computers in ski area operations.  ...

Rating Instructors

It's controversal! Instructor/writer Mort Lund describes the new Bridgewater Evaluation Scale for Teaching (BEST) system for rating ski instructors.  ...

Creating The Right Profiles

Forest Service Tramway Engineer Chuck presents a timely review of modern developments in preparing profiles for lift construction.  ...

Lifts 1979

We present our annual survey of new lift construction-an important SAM index of growth and investment.  ...

Avalanche!

Sandy Bryson, a professional writer, active in the Search and Rescue operation in November at Mamoth.  ...