March 2025

  • 2025 Groomer Report

    New technology plays an increasingly large role in modern snowcat development and operation. When we break it all down, a groom-ing machine serves two primary purposes: pushing piles of snow and leaving a smooth snow surface. And just about every aspect of a machine’s function has been modified New technology plays an increasingly large role in modern snowcat development and operation.

    Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM  before March 31st to receive your issue, and future issues of SAM. Email karolyn@saminfo.com with questions.

In This Issue

In this Issue

FEATURED STORY

  • 2025 Groomer Report

    New technology plays an increasingly large role in modern snowcat development and operation. When we break it all down, a groom-ing machine serves two primary purposes: pushing piles of snow and leaving a smooth snow surface. And just about every aspect of a machine’s function has been modified with modern technology designed to make them more efficient, more comfortable, and more user-friendly.  Modern snowcats now come standard with more electronic, digital features than mechanical. Touchscreens, a bevy of sensors, cameras, and much more. “Today’s groomers have to be high-tech command centers that are as intuitive as possible,” says Prinoth vice president and general manager ...

    Read More

Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM  before March 31st to receive your issue, and future issues of SAM. Email karolyn@saminfo.com with questions.

Mountain Spy :: March 2025

The Spy asks: “In what conditions should I use a helmet?”

News & Views :: March 2025

Vail Resorts’ PR challenges, and more.

Party Time

Unique events drive business in the early and late season.

Bite-Size Your Sustainability Efforts

Tackle the hard truths about going green in your F&B.

Equipment Checks

How to avoid staff injuries and save a bunch of money by making sure skis and boards are safe to use.

Build Your Own AI Assistant

The surprisingly simple process of creating a customized AI assistant with ChatGPT.

2025 Groomer Report

New technology plays an increasingly large role in modern snowcat development and operation.

Remaining Resilient

A review of the NSAA 2023-24 Economic Analysis shows that the U.S. ski industry continued its post-Covid resilience, posting solid revenues and profits despite decreased visitation.

The Influencer Equation

As influencer programs become commonplace at resorts, six ski area marketers offer their insights.

Taking Control of Water

Use best management practices to manage stormwater and prevent operational disasters.

A Sensible Collaboration

At Big Sky Resort, patrollers and instructors gain from working with each other to improve safety, skills, and culture.

Idea Files :: March 2025

A salvaged utility sled and a Mandarin responsibility code.

New Products :: March 2025

Weather, operations, and marketing products and services for resort operators to consider. 

Canadians Draw a Line in the Snow

Could cross-border tourism face a lasting freeze as the tariff war continues?