SUMMER OPS ARTICLES
View the most recent articles on Summer Ops from SAM magazine.-
May 2025The Wisdom of Whistler Blackcomb
How the largest resort in North America mastered summer, and how you can, too. The simple secret of Whistler Blackcomb’s summer ops success: maximize the experience of your physical environment. It helps to have a couple of spectacular alpine peaks, of course, but two principles reign regardless How the largest resort in North America mastered summer, and how you can, too.
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May 2025Marriage Partners
It takes commitment for resorts to realize the many benefits the wedding business can bring. The tradition of the dowry is the ancient practice of a gift, given by the bride’s family at wedding time. In most cases, the dowry was meant to be a financial cushion for the bridal couple as they start It takes commitment for resorts to realize the many benefits the wedding business can bring.
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January 2025Summer Ops Around the Globe
Ski area operators from Europe, Australia, and Japan share insights about the activities and trends shaping their non-winter business. There is opportunity in summer ops, according to ski area operators in Australia, Europe, and Japan, who have also identified a pressing need to grow their non-win Ski area operators from Europe, Australia, and Japan share insights about the activities and...
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January 2025The State of Summer Operations
Analysis of a fall survey on summer operations at North American ski areas offers insights on activities and programming, profitability, and growth goals. Summer in the mountains has evolved from “off-season” to “on” as North American mountain resorts have added summer activities to create Analysis of a fall survey on summer operations at North American ski areas offers insights on...
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September 2024Funding the Fight Against Wildfires
Western ski areas are figuring out how to fund costly, but necessary, vegetation management projects to mitigate wildfire risk. With the increased need for wildfire mitigation initiatives, vegetation management projects at Western resorts have become a core component for reducing risk, protecting Western ski areas are figuring out how to fund costly, but necessary, vegetation management...
SUMMER OPS SUPPLIER GUIDE
Peruse our top Summer Ops Camp vendors
online with our Summer Ops Supplier Guide. Choosing your next summer attraction or service is made easier with company and product descriptions, videos, testimonials, and key contact information.
SUMMER OPS CAMP
The thirteenth SAM Summer Ops Camp drew ski area and aerial adventure operators, experts, and suppliers from all over North America to Steamboat, Sept. 10-12, for three days of learning, networking, and hands-on fun in the name of growing non-winter business. Read the recap and save the date for Whistler Blackcomb in 2025.
NEWS
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SAM Headline News
New Board-Game Themed Experience Planned at Les Sybelles
SAM Magazine—Fontcouverte-la Toussuire, France, April 22, 2025— Les Sybelles, one of Europe’s largest ski areas, is working with French company MND to develop a new, board game-themed attraction based on Trek 12, an adventure and mountaineering board game. The year-round experience will inclu SAM Magazine—Fontcouverte-la Toussuire, France, April 22, 2025— Les Sybelles, one of Europe’s largest ski areas, is working with French company MND...
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SAM Headline News
SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also fe SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three...
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SAM Headline News
Red Mountain Resort Begins Construction of New Bike Park
SAM Magazine—Rossland, B.C., July 29, 2024—Red Mountain Resort has begun construction on the first phase of the new Red Mountain Bike Park. The resort partnered with Gravity Logic to design and develop the multimillion-dollar lift-accessed bike park. Red Mountain CEO and owner Howard Katkov s SAM Magazine—Rossland, B.C., July 29, 2024—Red Mountain Resort has begun construction on the first phase of the new Red Mountain Bike Park. The...
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SAM Headline News
Hot Fourth of July Weather, and Business, for U.S. Ski Areas
SAM Magazine—Cambridge, Vt., July 17, 2024—While it’s hard for many to believe we’ve passed the 4th of July mile marker, the classic (and historically lucrative) summer holiday has now come and gone, leaving many operators grateful for water-based amenities and a continued interest in live m SAM Magazine—Cambridge, Vt., July 17, 2024—While it’s hard for many to believe we’ve passed the 4th of July mile marker, the classic (and...
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SAM Headline News
Stable Rates Fuel Summer Growth in West
SAM Magazine—Winter Park, Colo., July 15, 2024—Stable rates helped fuel a continued uptick in occupancy at Western mountain destinations in June, according to the monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. The growth comes as lodging properties hav SAM Magazine—Winter Park, Colo., July 15, 2024—Stable rates helped fuel a continued uptick in occupancy at Western mountain destinations in June,...
ADVENTURE PARK INSIDER
Our sister publication, Adventure Park Insider, has tons of content to help you navigate the aerial adventure side of your business. We've compiled this content into various park departments so you can quickly find articles on specific topics. View all of the park departments here.
