Browse Our Archives

• Marketing

Marketing Editor Pam Conklin describes the efforts being made to market U.S. skiing abroad.  ...

• Rental

Columnist Jim Shaw discusses the basic rental form-its shape, content and other implications.  ...

• Marketing

Pam Conklin casts a professional marketing eye on the ski publications and other advertising media commonly considered by ski areas.  ...

Columnist Tom Hillgrove briefly tells about the "R Factor" in construction materials.  ...

Our touring expert Bob Woodward describes what rental forms should be used by renters of touring equiptment.  ...

• Ski Area Profiles

Executive Editor Janet Nelson captures the flavor of a fascinatingconversation with the legendarymaster of Taos.  ...

• Snowmaking

THE STATE IF THE ART-Technical Editor Nils Ericksen uses seven major installations to pinpoint the state of the snowmaking art. Seven pages of all-lean editorial meat! ...

Bob Gatty interviews Roy Feuchter, Director of Recreation Management for the Forest Service, and a key man for the ski resort industry.  ...

• Marketing

Brian Harwood focuses on the growing use of radio as an advertising medium for ski areas.  ...

• Marketing

SAM presents its 8th Annual listing of newspapers serving the major skier markets, and their plans for ski coverage and ski supplements.  ...

• Lifts

Boris Vilhar, of Borvig Corporation, reports his findings after investigating the premature appearance of broken wires in haul ropes.  ...

• Snowmaking

Nils Ericksen's article on the history of Snowmaking (May SAM)  elicts comment and clarification from several readers.  ...

We adapt for SAM readers an informative talk on vital subject given by Dr. Dave Povey at the Canada West Ski Areas Convention.  ...

• Rental

Expert ski area witness, John Perryman, discusses the implications of premated rental systems-and what you should do to cover yourself.  ...