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July 1986

FEATURED STORY

Liability Insurance-- Some Strategies

Advice on controlling risk.  ...

B-77 Standard-- Task Forces Of Nashville

The Task Forces of Nashvillle. ...

Ski School-- Computerizing The Ski School

Computerizing the ski School.  ...

NSAA Convention Highlights

The sideshows, the news and the meetings.  ...

Mission To China

The People-to-People ski industry to China had moments of adventure as well as the satisfaction of a job well done.  ...

Sell With A Celebration

Anniversaries, birthdays and other high points can be used as  powerful marketing tools. Here is some advice on how to make the most of a celebration from the Ski Magazine/Sun Valley 50th Anniversary.  ...

Publicizing Milestones

Getting media coverage for a celebration doesn't just happen. It takes planning and forethought.  ...

Utah's Four Marketeers

Deer valley, Park Citiy, Snowbird and Sundance are battling for supremacy with the gang on the other side of the Rockies as well as all the rest of the winter destination trade. ...

The Interconnect Impact

Even with a "worst scenario," the marketing gains from linking the five Watatch ski areas are projected to be huge. ...

Ski Publication Look-Alikes

reader surveys show that Ski, Skiing and Ski America are remarkably alike. How does this affect ski area buys? ...

Fall 1986 Media Roundup

A newspaper and magazine survey of what's coming in ski coverage and ski/travel sections. ...

Lift Surveying-- Accuracy Is Everything

Surveying errors increase costs for ski areas and waste valuable design time for manufacturers, Errors can be prevented.  ...

Remote Control Log Winching

Removing logs through wooded sections of a mountain can be done quickly and without damage to remaining trees.  ...