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July 1988

FEATURED STORY

Legal Scene-- Skier's Responsibility

Skier's Responsibility Statutes Upheld ...

Stowe Pigs-- Story Without End

Stowe Pigs: Story Without End ...

Designing Desktop Publications

Layouts communicate as much as text does. A clean and uncrowded design sells the message.  ...

New Marketing Directions Needed

Focusing on older skiers, ski clubs and a change in advertising outlets, might be the best solution to that Ubiquitous growth problem.  ...

Fall 1988 Media Roundup

Names, contacts and advertising prices for newspaper ski supplements across the country.  ...

Season Passes-- Attitudes & Strategies

There's little consequencus in the way season pass prices are determined. But some areas have novel approaches worth consideration.  ...

Spending Money To Make Money

Photography is too often left to chance in ski area marketing and promotion. At Crested Butte, they did it differently.  ...

The Business Of Ski Events

Events should not just happen, nor should they be just for fun. Ski events are serious business decisions for serious money.  ...

Boreal Builds A Palace

A giant snow sculpture made history and grabbed media space during a Lake Tahoe promotion.  ...

Ramps, Clamps And Other Tricks

Practcal ideas and suggestions from Smugglers' Notch can help children learn to ski.  ...

Tracks Made For Children

A special children's cross country track setter has been developed at Sun Valley.  ...

Tree Planting Techniques

At Mt. Norquay, they corrected slope cutting mistakes with a plan to move trees carefully.  ...

Debating Development-- Lolo Peak

Lolo Pak looks like an ideal spot for a ski resort. But not so fast! All sides are weighting the evidence.  ...