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The McKinsey plan is to realize 3.5 million new skiers and $1.4 billion additional revenue by spending $97 million over the next five years on a marketing program. Here's how it will work. ...

An invention that changed the course of modern skiing was celebrated at SilverCreek by honoring the man who created it. ...

As winching vehicles become more popular, crews are discovering new ways to use them and tips on how to ge more out of them. ...

• Marketing

The best and most logical source for more skiers is to be found among people who participate in other sports. Just match their characteristics. ...

• Resort Development
• Environment

Numerous environmental barriers made expansion seem practically impossible at Ski Inclive, until innovative techniques were employed. ...

• Business
• Finance

After several years of downward trends, there were improvements all around. ...

• Ski Area Profiles

Attention to customers, employees and the Forest Service has produced happy results at Showdown and that makes for bottom-line profits. ...

• New Products

A collection of inventive devices that work well for ski areas. ...

• Safety

To bring the message about safety to skiers, the National Ski Patrol enlisted American Express as a sponsor. ...

• People

"I pray there is no reincarnation. Nothing could equal the journey I've had. Anything else would be a boring encore." — Ernie Blake. ...

• Politics

A look at the Coalition to Save Belleayre, an organization currently numbering more than 2,000 metro New and Long Island skiers and Catskill area businessmen. Formed to fight an attempt by the state to close down the ski area, it is now battling for continued funding to rejuvenate Belleayre's outdated facilities. ...

• Ski Area Profiles

They call it Hunter Mountain Shiobara — "Snowmaking Capital of Japan." For two women from New York, it was a month-long adventure of a lifetime. Here are excepts from their diaries. ...

• Ski School

A National Children's Symposium was held at Copper Mountain, Colo., in January. About 80 participants studies a new teaching manual, "Child-Centered Skiing: The AmericanTeaching System for Children." ...

• Opinion

Ernie Blake 1913-1989... Ski Undistry Crossroads: Merger and Marketing... ...

• News

NSAA/SIA Merger Plan Faces SIA Vote This Month...Forest Service Finalizing New Permit Provisions... Important Jury Case Won in Wisconsin... Forest Service Invites Bids for Sequoia Resort... Mt. Shasta Battle Still Runs Hot... Ski and Travel Symposium... People...  ...

• Opinion

Last summer Stuart Campbell, the president of the Midwest Ski Areas Association, asked me to conduct a seminar on liability insurance at the MSAA fall meeting. In preparation for this, I asked some of the midwest area operators for background information. ...

• Opinion

Etiquette and Semantics... Poconos Promotions ...

• Management
• Personnel Issues

When it comes to ordering new lifts or grooming machines, or when starting a new mountain restaurant, ski area executives understand the necessity for long lead times. ...

• Ski School

Accused of being an elitist. ...

• Regulation

Revised edition update. ...

• Opinion

John Fry's perspective and views. ...

• Snowmaking

A device that can quantify snow quality using calorimetry can now be added to flow meters and sensors of ambient conditions. ...

• Snowmaking

The l988-l989 ski season will certainly merit being call "The Season of the Snowmaker." ...