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November 1995

FEATURED STORY

Exactly What Are Their Environmental Attitudes?

Snow Country asked skiers, townees, environmentalists and area executives their opinions and knowledge of environmental issues. The survey reveals that their opinions are not necessarily contrary. Here's how they agreed, disagreed and didn't know. ...

Turning Trails Into Classrooms

Ske-Cology was developed at Vail to teach young skiers about the environment. Children learn about wildlife while they ski, and they just may pass the word to their parents. ...

Young Skiers As Ski Area Designers

Eagle Valley Middle School students in the Ske-Cology program at Vail, Colo., had some unique ideas about making ski areas ecologically sound. ...

A Mouse That Roars

With only 100 acres of skiing, Bears Town, South Korea, did 400,000 skier visits last year. A high-density, high-tech resort, Bears Town has an eye-popping array of lifts and 46 Turbocristal snow guns (sidebar). The resort offers night skiing and sledding, as well as an array of apres-ski facilities for a total vacation experience, summer or winter...

Concept Man At Intrawest

Hugh Smythe, who started his career as a ski patroller, is the soft-spoken driver of Intrawest's dynamic growth. He describes his challenges, management and marketing beliefs. ...

1993-94 Economic Analysis

An analysis of the report prepared by NSAA with KPMG Peat Marwick, reflecting a prosperous, record-breaking winter. ...

Reveal Does It His Way

From scrappy ski racer to operations vice-president of the Aspen Skiing Company, Jon reveal applies the work ethic that has dominated his career. ...

Young And Inactive

Research from American Sports Data (ASD), is showing the young are participating less in sports, including skiing. There are serious implications. ...

The Battle Over Olympic Power

An examination of the struggle between the International Snowboard Federation (ISF) and the Federation International du Ski (FIS) over which body has the right to call itself the international federation for snowboarding, recognized by the International Olympic Committee. ...

How Many Snowboarders? Two Million Number Challenged

NSGA and ASD studies estimate number of snowboarders at two million. A review and comparison of eight market research studies indicates that the actual market is more realistically estimated at just under one million. ...

1996 Directory Of Products And Services

A listing of products and services and their suppliers within the ski industry. ...

Supplier Directory

Names, addresses and key contacts for suppliers of products and services to the ski industry. ...

Internet Participation Is Growing

No one knows what the real benefits are, but the low cost of establishing an Internet presence combined with fear of being left out or left behind entices many areas onto the information highway. ...

Remembering Franz Hoppichler

Norm Crerar, who succeeded Franz Hoppichler as president of Interski, pays tribute to and assesses the Professor's impact on the sport of skiing. ...

The Internet: An Amber Light

Thoughts on jumping on the Internet bandwagon, with caution advised. ...

Unwelcome Nomenclature

Questioning a major resort's use of the term "high speed" in conjunction with both detachable and fixed-grip lifts. ...

Ske-Cology Takes Partners To Succeed

Describes the partnership among Vail, the USDA Forest Service, National Winter Sports Partnership and NSAA to provide Ske-Cology to as many resorts as possible. ...

Watering Hole

Considers the collective benefits from the emphasis of companies such as S-K-I Ltd. on new products, promotions, marketing partnerships and business relationships, calling into question negative editorial references in the previous issue. ...