September 1995

FEATURED STORY
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Hitting The Target With Radio
Examines how best for ski areas to reach their market through radio advertising. ...

A spirited editorial on the effects of large ski conglomerates on their smaller siblings. ...
An open letter to Ed Pitoniak, Editor of Ski Magazine. ...
A speak out against ski discount cards. ...
Examines how best for ski areas to reach their market through radio advertising. ...
New computer software aids in negotiating proposals and plans. ...
A summary of construction at ski areas across the U.S. from the summer of 1995. ...
A review of the highly successful snowmobile race held at Spirit Mountain, Minn. The event was voted "Snowmobiling event of the year". ...
King Ridge, N.H., went tragically out of existence. Was it necessary? This article tells the story of the failure of yet another ski area. ...