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January 2004

FEATURED STORY

  • Tapping TV

    No-one disputes that TV is a great marketing medium. But how can winter sports take advantage? ...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

Industry Reports

This article is currently not available online. Please email donna@saminfo.com for a pdf copy of the article ...

Industry Reports

Early Season Numbers Bright. Muellers to Buy Crested Butte. Laurel Mountain Buyer Dies. Locke Steps Aside. Power Buys Las Vegas Area. Mission Ridge Sold. New Investors in Telluride. Lawsuit Settled. Silverton Doubles Capacity. Joint Show for Transworld and MSM. Correction. People. Supplier News. ...

Tapping TV

No-one disputes that TV is a great marketing medium. But how can winter sports take advantage? ...

Lifts 2003-We've Leveled Off...Down There

The annual lift construction survey contains no surprises. It was a flat year, mostly, except for beginner lifts.

What color is our parachute>

While usually we welcome the sight of white on our slopes, it's time to welcome color. The minority market is growing fast. ...

Massanutten Demystified

As part of our summer profit series, we take a look at a resort that truly is a four-season desination because there is something for everyone. ...

Popping Into Summer

Another installment in the summer profit series, here's how Sugarloaf successfully teamed up with the community for a summer concert. ...

Playing With the Big Boys

Cypress, a Vancouver day area, will receive worldwide publicity as a key site for the 2010 Games-which will also help underwrite a much needed expansion of its facilites. ...

When Every Second Counts

Does your patrol offer Advanced Life Support (ALS)? Thi standard of care can mean the difference between life and death. ...

Dress for Success

Uniforms should be considered one of your most important marketing strategies. Here's whats new. ...

The End Page

Funny pictures from around the industry. ...

You Do the Math

No one has an incentive to fix the ACL problem. ...

SAM Idea Files

Battery-powered grease, brake adjustments and unbreakable seats are some of the great ideas from creative ski resorts. ...

Blue Pages

Is it getting hot around here? It's time to keep winter cool. It's time for diversity. Sneak Attack. Tamarack on the rebound? Tempest in a teapot-er, Helmet. This town's not big enough for the both of us. Into the wild jet-blue yonder. Advertising in the national forest. ...

Looking to Summer

Coming off a soggy season for many, mountain resorts are looking to improve summer business in 2004. ...

Speak Out

There must be something I don't understand, by Jeff Harbaugh. A New Initiative, by Kim Seevers, PSIA East. Looking Ahead, a SAM editorial. ...

That Time of Year Again...

The 7th annual SAMMY awards are available for nominations. Rental World will be sponsored again by SAM at SIA's Vegas Show Jan 26-29. ...