May 2006
FEATURED STORY
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Catch the Virus
Word-of-mouth marketing can be a resort's best friend or worst enemy. With the Internet, there are ways to create your own good word. There's a secret new marketing strategy circulating through the ski industry. It's basically free, almost always entertaining, and rarely involves a visit to the doctor. In the old days, marketing was considered a function of your organization, and managing your message was an art. You used "visible" methods, such as printed materials, press releases and ads, TV, and radio spots to build brand awareness and generate sales leads. It worked, but the majority of these tools were expensive and inefficient. As the old adage went, "50 percent of marketing dollars...
Intrawest Sells Real Estate at Mammoth... New Statutes for Utah and West Virginia... Silverton Opens for Unguided Skiing... Steamboat Auctions Summit Properties... U.S. Has Most Expensive Lift Ticket... Wolf Creek Development Gets Access... Pennsylvania Resorts Adding Amenities... Obituaries... People... Supplier News... Supplier People... SAM Survey Results
