March 2008

FEATURED STORY
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The New Age
Like Peter Pan, Boomers refuse to grow old-but there are a few things they would like. With 60 the new 40 and 50 the new 30, ski areas are seeing a lot of “new” 30- and 40-year-olds on the slopes. Whether they ski as couples, with their kids or grandkids or groups of friends, it seems like good business to cater, but not condescend, to them. All of them.Boomers are not made equal. Some boomers are price-sensitive, others are not. Still, some characteristics apply to most: On-mountain programs and vacation packages that equally emphasize skiing and socializing keep Boomers on the slopes, while resort amenities keep them comfortable and coming back.This crowd especially appreciates som...
