May 2009
FEATURED STORY
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How to Play in Social Media
Social networks provide free tools for reaching out to your guests. Are you using them effectively? Business models are changing, and the old ways of reaching customers aren’t the only methods anymore. In fact, there has been a major shift in marketing: we have lost control. The one-way communications of the past are so 20th century. Our customers can now talk about us—whether we want them to or not. Two-way marketing communication is, if not the future, clearly the present.In the last two years, hundreds of social networking websites have emerged. Socialized media didn't invent “conversations,” but they have organized and amplified them. This means that marketing these days is a...
