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May 2009

FEATURED STORY

  • How to Play in Social Media

    Social networks provide free tools for reaching out to your guests. Are you using them effectively? Business models are changing, and the old ways of reaching customers aren’t the only methods anymore. In fact, there has been a major shift in marketing: we have lost control. The one-way communications of the past are so 20th century. Our customers can now talk about us—whether we want them to or not. Two-way marketing communication is, if not the future, clearly the present.In the last two years, hundreds of social networking websites have emerged. Socialized media didn't invent “conversations,” but they have organized and amplified them. This means that marketing these days is a...

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Getting It Right

When it comes to planning at your resort, it pays to be thorough.

Maintaining a Patrol

Is the future of the National Ski Patrol in jeopardy?

Automation = Efficiency

Improving snowmaking systems through automation can save valuable time and man hours while helping out the bottom line.

Construction Site :: May 2009

New lifts, new terrain and a cool training center are some of the projects that came on line this past season.

Mountain Spy :: May 2009

Mountain Spy Liz Eren took to the phones to find out about pass pricing. Coming off of a tricky year, it’s more important than ever that we concentrate on customer loyalty. As usual, some areas understand this better than others.

Speak Out :: Conversion: Where Have You Gone?

Trial and Conversion.

Speak Out :: Correction

Correction to "The H-2B Dilemma" (March 2009).

Industry Reports :: May 2009

VAIL RESORTS TO REQUIRE HELMETS... U.S. TICKET PRICES HIGHEST IN WORLD... RETAIL SALES FALL SHARPLY IN FEBRUARY... OBITUARIES... HONORS... PEOPLE... SUPPLIER NEWS

Reits and Resorts

With their goal of earning a steady return, REITs are good partners for a certain type of winter resort.

2009-10 Pass Sales Off to Mixed Start

Results mostly match last season's snowfall and enthusiasm levels.

How to Play in Social Media

Social networks provide free tools for reaching out to your guests. Are you using them effectively?

Who's in Charge?

Forest Service personnel and budgets are drying up. Is there a solution?

Blue Pages :: May 2009

MOUNTAIN OF DOUBT... THE THOUGHTFUL CASE FOR BRAIN BUCKETS... FLAIK: TECHNOLOGY FOR A NEW AGE... SHORTSWINGS

A Slightly Skeptical Look at Global Warming

What is hype and what is real when it comes to global warming?

Best/Worst Advertising: 2008/09

Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding.

The "Not the 2007-08 Economic Analysis"

How this author manages to not look at the annual industry economic report, but still come up with some good advice.

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