May 2009
FEATURED STORY
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How to Play in Social Media
Social networks provide free tools for reaching out to your guests. Are you using them effectively? Business models are changing, and the old ways of reaching customers aren’t the only methods anymore. In fact, there has been a major shift in marketing: we have lost control. The one-way communications of the past are so 20th century. Our customers can now talk about us—whether we want them to or not. Two-way marketing communication is, if not the future, clearly the present.In the last two years, hundreds of social networking websites have emerged. Socialized media didn't invent “conversations,” but they have organized and amplified them. This means that marketing these days is a...
Improving snowmaking systems through automation can save valuable time and man hours while helping out the bottom line.
New lifts, new terrain and a cool training center are some of the projects that came on line this past season.
Mountain Spy Liz Eren took to the phones to find out about pass pricing. Coming off of a tricky year, it’s more important than ever that we concentrate on customer loyalty. As usual, some areas understand this better than others.
VAIL RESORTS TO REQUIRE HELMETS... U.S. TICKET PRICES HIGHEST IN WORLD... RETAIL SALES FALL SHARPLY IN FEBRUARY... OBITUARIES... HONORS... PEOPLE... SUPPLIER NEWS
With their goal of earning a steady return, REITs are good partners for a certain type of winter resort.
Results mostly match last season's snowfall and enthusiasm levels.
Social networks provide free tools for reaching out to your guests. Are you using them effectively?
MOUNTAIN OF DOUBT... THE THOUGHTFUL CASE FOR BRAIN BUCKETS... FLAIK: TECHNOLOGY FOR A NEW AGE... SHORTSWINGS
What is hype and what is real when it comes to global warming?
Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding.
How this author manages to not look at the annual industry economic report, but still come up with some good advice.
