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May 2010

FEATURED STORY

  • Filling Up the Park

    Mountain Creek is giving away lessons and more than doubling its ski and snowboard school bookings. The sun was out and the snow was soft at Mountain Creek one March Sunday this past ski season. The crowds were streaming in, ready to take on the first true spring-skiing day of the season. In queue for beginner terrain park lessons stood about 30-plus kids, chomping at the bit.Sounds like an instant gold mine? Try again. Mountain Creek, in a wildly successful effort to boost long-term ski school profits, gave away those lessons for free, as it did every Sunday. That’s right, those 30-plus kids in line for true, professional guidance in a terrain park paid not one penny for the pleasure....

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

Best/Worst Advertising 2010

Our annual look at the hits and misses in winter resort media campaigns.

Next-Gen Snowmaking

Automating your snowmaking saves time, money and labor.

Resort Economics 101

Despite the recession, the 2008/2009 season held up because of decent snowfall. Still, there are areas of concern.

The VFD Retrofit

Variable frequency drives are beneficial in many ways, including energy savings and improved performance.

Filling Up the Park

Mountain Creek is giving away lessons and more than doubling its ski and snowboard school bookings.

Construction Site :: May 2010

New Lodges, lifts and summer attractions for mountain resort guests.

Industry Reports :: May 2010

BRIAN HEAD ON THE MARKET... TAMARACK OFFICIALLY BANKRUPT... COHEE ACQUIRES SIERRA SUMMIT... DEER VALLEY WINS IN COURT AGAINST CHRISTY... BOSTON EXPO GETS NEW HOME... OBITUARY... PEOPLE... SUPPLIER NEWS

Going Down the Tubes

Resorts find tubing succeeds year-round.

Short But Suhweet

Good snow offset a short season for most.

Under the Lights

Here is the latest on lighting the slopes for night skiing and riding.

Going Mobile

More and more ski areas are tapping into mobile web phones.

Mountain Spy :: May 2010

Mountain Spy Liz Eren rides the Olymic wave with this issue's question and received the usual varied answers.

Blue Pages :: May 2010

HEALTH CARE REFORM WILL IMPACT INDUSTRY... HELMET LAWS A-COMIN'... OBAMAS FAVOR LIBERTY... XANADU SNOWPARK GETS VETERAN OPERATOR... WILL OLYMPICS BOOST SNOWSPORTS?... MOVE TO SKI COUNTRY BOOSTS SIA SHOW... DEMOGRAPHIC DOOM ON THE HORIZON?... SHORTSWINGS

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