May 2010
FEATURED STORY
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Filling Up the Park
Mountain Creek is giving away lessons and more than doubling its ski and snowboard school bookings. The sun was out and the snow was soft at Mountain Creek one March Sunday this past ski season. The crowds were streaming in, ready to take on the first true spring-skiing day of the season. In queue for beginner terrain park lessons stood about 30-plus kids, chomping at the bit.Sounds like an instant gold mine? Try again. Mountain Creek, in a wildly successful effort to boost long-term ski school profits, gave away those lessons for free, as it did every Sunday. That’s right, those 30-plus kids in line for true, professional guidance in a terrain park paid not one penny for the pleasure....
Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.
Our annual look at the hits and misses in winter resort media campaigns.
Despite the recession, the 2008/2009 season held up because of decent snowfall. Still, there are areas of concern.
Variable frequency drives are beneficial in many ways, including energy savings and improved performance.
Mountain Creek is giving away lessons and more than doubling its ski and snowboard school bookings.
New Lodges, lifts and summer attractions for mountain resort guests.
BRIAN HEAD ON THE MARKET... TAMARACK OFFICIALLY BANKRUPT... COHEE ACQUIRES SIERRA SUMMIT... DEER VALLEY WINS IN COURT AGAINST CHRISTY... BOSTON EXPO GETS NEW HOME... OBITUARY... PEOPLE... SUPPLIER NEWS
Mountain Spy Liz Eren rides the Olymic wave with this issue's question and received the usual varied answers.
HEALTH CARE REFORM WILL IMPACT INDUSTRY... HELMET LAWS A-COMIN'... OBAMAS FAVOR LIBERTY... XANADU SNOWPARK GETS VETERAN OPERATOR... WILL OLYMPICS BOOST SNOWSPORTS?... MOVE TO SKI COUNTRY BOOSTS SIA SHOW... DEMOGRAPHIC DOOM ON THE HORIZON?... SHORTSWINGS
