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September 2010

FEATURED STORY

  • Summer Biz Blooms

    New and old attractions alike drew big numbers of summer visitors. In early July, Chris Hale, VP of sales and marketing at Shanty Creek, Mich., sent an e-mail blast to his mailing list. “We’re still in the mid 70s up here,” Hale wrote.“Down there,” where much of the rest of the nation was baking in 90-plus degree heat, vacationers needed little urging to head for the hills. And it wasn’t just cool temps drawing them. Thanks to big investments in water parks, zipline tours and dozens of other attractions, America’s winter playgrounds enjoyed one of their best summers ever. This was welcome news after two summers of lousy weather and even worse economic news. Even groups, a ...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

More Than a Liftie

Lifties make the most contact with your guests. That's why good ones should be valued.

The Future of Real Estate

A recent survey of both realtors and consumers sheds light on a changing real estate market in the mountains.

Utes Can Be Brutes

UTVs are great at tackling small ski area jobs.

It's Showtime!

Freestyle events both large and small are a great way to attract new customers and keep the ones you have happy.

By the Book

Huff Hills came up with a lift training taskbook that keeps everyone on the same page.

Air/Water Guns 2010

Here are the latest products in air-water and low-e snowmaking guns.

Treating Customers Like Disney

See how a couple of New York ski areas tapped into the Disney expertise to elevate customer service.

Construction Site :: September 2010

Here's an expanded look at summer operations.

Speak-Out :: How Much Has Snowmaking Technology Improved?

The President of Mountain View Technologies shares his view on changes in snowmaking...

Industry Report :: September 2010

SKI AREA SALES... OBITUARY... AWARDS... PEOPLE... SUPPLIER NEWS

Summer Biz Blooms

New and old attractions alike drew big numbers of summer visitors.

Cutting Edge Employee Training

The basics haven't changed, but teaching them has.

Mountain Spy :: September 2010

Mountain Spy Liz Eren tests out the summer work force with what is a seemingly simple question on summer activities.

Blue Pages :: September 2010

CONGRESS CONSIDERS SUMMER AT AREAS... XANADU DOO-DOO... VISAS FUND JAY PEAK EXPANSION... MORE LESSONS FROM TAMARACK... GENERATIONALLY SPEAKING... USSA: PARTNERS WANTED

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