September 2010
FEATURED STORY
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Summer Biz Blooms
New and old attractions alike drew big numbers of summer visitors. In early July, Chris Hale, VP of sales and marketing at Shanty Creek, Mich., sent an e-mail blast to his mailing list. “We’re still in the mid 70s up here,” Hale wrote.“Down there,” where much of the rest of the nation was baking in 90-plus degree heat, vacationers needed little urging to head for the hills. And it wasn’t just cool temps drawing them. Thanks to big investments in water parks, zipline tours and dozens of other attractions, America’s winter playgrounds enjoyed one of their best summers ever. This was welcome news after two summers of lousy weather and even worse economic news. Even groups, a ...
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