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July 2012

FEATURED STORY

  • Night Moves

    When the sun goes down, turn those lights on to entertain guests. Winning a dedicated and willing night crowd is no easy feat for ski resorts across the country. It takes a special something—often something unique to each ski resort—to build a night clientele a resort can count on, profit from, and bolster daytime business. From moonlit snowshoe tours to cosmic tubing and from wine tastings paired with zipline adventures to charity nights, resorts are flexing their creative muscle to bring folks in. Resorts that have made it work are proof that one size does not fit all. Rather, successful night programs are the result of managers studying their region and their clientele and creat...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

Dog Days Aren't Over

Toting your dog everywhere is no longer just a celebrity thing. More guests are asking for, and getting, some canine consideration on their ski vacations.

Scary Good Prospects

Many ski areas are finding that October can be a profitable month thanks to elaborate and frightening haunt attractions for the Halloween season.

Night Moves

When the sun goes down, turn those lights on to entertain guests.

Construction Site :: July 2012

Year-round attractions take center stage in construction.

Speak Out :: Make Snowboarding Healthy Again

Editor Rick Kahl on the state of snowboarding.

Industry Reports :: July 2012

Jay Peak Acquires Burke... and other industry news.

Perp Patrol

When the cameras roll, thefts go down.

Up in The Air

Resorts seek to improve lift safety by keeping kids securely in their seats.

Snowmaking as Manufacturing

If your state does not offer tax benefits for snowmaking, perhaps your lawmakers (and tax authorities) need a little education.

Mountain Spy :: July 2012

In this Mountain Spy, Liz Eren disguises herself as a worried Mom and asks a very open-ended question. The answers are varied, but some really nailed it.

Blue Pages :: July 2012

WINTER 2011-12 SEASON: BY THE NUMBERS... A LATE ADDITION TO BEST/WORST MARKETING... NO FUN IN THE FAMILY... BEAN COUNTERS: IF YOU CAN’T BEAT ’EM... OSHA WANTS TO SEE YOUR JHA... PEAK RESORTS JUMPS SKI NH SHIP... CONSOLIDATION IN SNOWMAKING...

10 Under 30 :: 2012

SAM takes its annual look at the new talent in our industry. This next generation of leaders is full of drive, enthusiasm and creativity.

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