March 2012

FEATURED STORY

It's All About the Snow

Lack of snow for many cut into visits during the first half of the season. Sparse snow in nearly all regions of the country got the U.S. ski industry off to one of its poorest starts in years. And although the weather appeared to be turning in late January in some parts of the country, catching up will be all but impossible. Nearly all regions were down through the first half of the season, some drastically. At Bridger Bowl, Mont., skier visits were down more than 50 percent through January. Visits were off 30 percent at Okemo, Vt., and 10.65 percent in Colorado. At Lake Tahoe, no snow fell in December for the first time in more than a century. Through mid-January, the seven resorts the...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

2010-11: Big Crowds, Bigger Expenses

We take our annual look at NSAA's Economic Analysis and find a few surprises...and some major holes.

Grooming Vehicles 2012

The biggest news in grooming is what lies ahead-Tier 4i compliance. Plus, a new player in grooming vehicles is set to hit the market.

The Digital Landscape

Social media can be a giant question mark for many, so SAM and GenAura initiated a ski industry survey to get a few answers.

Islands of White

This article is the first of a two-part series looking at examples of how equipment suppliers have partnered with ski-area operators to devise solutions to specific installation quandaries.

Eco-Tip :: Cutting Energy Costs, One Room At A Time

This issue's Eco-Tip profiles a great way to reduce guest consumption of energy with Entergize.

Construction Site :: March 2012

New amenities and attractions headline the construction season.

It's All About the Snow

Lack of snow for many cut into visits during the first half of the season.

The Changing Face of Customer Feedback

In-house surveys, digital or otherwise, are the tip of the iceberg. Up next: simplified tracking of social media commentary on your resort.

Speak Out :: Bullying Our Lunch Money

Times are tough, but let's not take it out on our clients.

Letters To The Editor :: March 2012

Wanted: Help for the ASTM Terrain Park Jumping Task Force-Jasper Shealy... What is Green? -Tom Kendrick.

Industry Reports :: March 2012

MOONLIGHT GETS NEW OWNNERS... SEVERAL SKI AREA SALES COMPLETED... ARIZONA SNOWBOWL PREVAILS...AGAIN... MAGIC MOUNTAIN NOW SKIER OWNED... PA. SKI AREA LODGE DESTROYED BY FIRE... PEOPLE... SUPPLIER NEWS

Blue Pages :: March 2012

NSAA SUES FOREST SERVICE OVER WATER RULE... SKIING AND DRINKING IN ASPEN... WILL THE HAYSTACK CLUB COME TO PASS?... GOGGLES: THE LATEST PERSONAL VIEW SCREEN... AND YOU THOUGHT YOU HAVE EMPLOYEE ISSUES... RESORTS PACK ASTM TASK FORCE MEETING... INDOOR SKIING AND RIDING, BIG AND SMALL... HAPPY BIRTHDAY

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March 2012

FEATURED STORY