November 2012
FEATURED STORY
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In the Park, And Online
Resorts tap park crews for assistance with social media management. For resorts, showcasing terrain parks via social media is like playing with a feral cat. The experience can bring plenty of purring, but may pack a powerful bite. Resorts that understand this are more likely to overcome social media’s inherent risks and reap its full benefits. Those that don’t, however, lose customers and end up as cautionary tales.Last spring, for example, Squaw Valley turned to Facebook to garner votes for its parks in Transworld Snowboarding’s Resort Poll. In addition to providing a link to the poll, the resort posted a simple message: “Help us get Squaw back on the terrain park map by voting ...
Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
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Base lodges across the country got a facelift this summer.
Richard Kun, Pres. Snow Summit Ski Corp., on chairlift safety and kids.
SOLDIER MOUNTAIN GIVEN AWAY...BIG TUPPER ON ICE FOR NOW...OBITUARY...PEOPLE...SUPPLIER NEWS ...
Despite last winter’s lack of snow, season pass sales are surprisingly good.
Resorts tap park crews for assistance with social media management.
EMPEROR OF THE NORTHEAST KINGDOM... GORE, MILLER FORM CLIMATE TEAM... WILD MOUNTAIN IS FIRST TO OPEN [SORT OF]... WILD SEASON FOR WILDFIRES... TAMARACK RESORT REMAINS IN LIMBO... MAD SUGARBUSH GLEN... NASTAR WITHOUT VAIL... VONN VS. THE MEN... ESPN DROPS CROSS EVENTS FOR 2013
Mountain Spy Liz Eren poses a question about the Bring a Friend Challenge. Sadly, most resorts were unprepared.
Smartphones, handheld devices, you name it—they are as common on the slopes as skis. But what about when it comes to employees?
Cascade's investment in an expensive piece of equipment has paid off in spades.
