November 2012
FEATURED STORY
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In the Park, And Online
Resorts tap park crews for assistance with social media management. For resorts, showcasing terrain parks via social media is like playing with a feral cat. The experience can bring plenty of purring, but may pack a powerful bite. Resorts that understand this are more likely to overcome social media’s inherent risks and reap its full benefits. Those that don’t, however, lose customers and end up as cautionary tales.Last spring, for example, Squaw Valley turned to Facebook to garner votes for its parks in Transworld Snowboarding’s Resort Poll. In addition to providing a link to the poll, the resort posted a simple message: “Help us get Squaw back on the terrain park map by voting ...
Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
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