May 2013
FEATURED STORY
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Best/Worst Marketing, 2012-13
SAM's anticipated annual review of resort marketing efforts. It’s been 10 years since SAM first took up the best/worst quest. In the old days, this was mostly a matter of reviewing ads in magazines. But media have changed tremendously, and as a smart guy once said, “the medium is the message.” Resorts now have a lot of stories to tell, and many ways to tell them. As do their guests. The explosion in media makes our task of assessing the year’s output a team effort. We have compiled a team of well-versed and thick-skinned critics, who sought out not just good advertising, promotions, and marketing, but the truly stand-out programs. “As a marketer, I’m always looking for the ...
Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.
SAM's anticipated annual review of resort marketing efforts.
A little summer maintenance on winter equipment will go a long way in the fall.
Food and beverage still remains at the bottom of the customer satisfaction scale at mountain resorts. But some creative thinkers are reversing that.
As more guests venture off-piste, perhaps resorts can "design" the experience.
Summer guests have their own very unique needs. A place out of the sun is one of them. See how resorts provide shelter and keep guests longer.
GREEK PEAK AND SNÖ MOUNTAIN AUCTIONED... WHALEBACK CLOSES DOORS... LSSM REPORTS BIG 2013 NUMBERS... SAMMY AWARD WINNERS ANNOUNCED... N.Y.’S ORDA TO BE AUDITED... OBITUARY... PEOPLE
Winter arrived late in much of the country, but stayed late—and proved snow is always better late than never.
With Vail's Epic Discovery plan on the table, the Forest Service ponders the rules for the Recreational Opportunity Enhancement Act.
Mountain spy, Liz Eren, asks a question on finding the best snow. We’d like to give credit for this question to Arapahoe Basin’s Alan Henceroth, who told us that they get this call a lot. As a reward, we did not call A Basin, but everyone else was fair game. Send Liz Eren your questions and, if we use one, win the immunity challenge for one issue (liz@saminfo.com)!
PASS PERKS PROLIFERATE... PUTTING THE BITTER IN BITTERROOT... BOOTLEG SKI LESSONS ON THE RISE?... BURTON OPEN MOVE TO VAIL IS A HIT... POST MORTEM: MUCH ADO ABOUT INJURIES... COURT CASES CHALLENGE INHERENT RISK
