May 2014
FEATURED STORY
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts. Something strange is happening in the world of winter resort marketing. It seems that, after several years of expansion in media and experimentation in their use, this year has been one of (relative) maturity. Many areas are executing well in a variety of media, from print and e-mail to Instagram and Pinterest. And that’s a good thing. With all this effective marketing swirling around us, we found less that was truly extraordinary. We also didn’t see any disastrous failures in social media. In the past resorts have fallen victim to bad news or public relations n...
Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
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