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May 2014

FEATURED STORY

  • Best/Worst Marketing 2013-14

    With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts. Something strange is happening in the world of winter resort marketing. It seems that, after several years of expansion in media and experimentation in their use, this year has been one of (relative) maturity. Many areas are executing well in a variety of media, from print and e-mail to Instagram and Pinterest. And that’s a good thing. With all this effective marketing swirling around us, we found less that was truly extraordinary. We also didn’t see any disastrous failures in social media. In the past resorts have fallen victim to bad news or public relations n...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

Economic Analysis 12-13

SAM's annual look at NSAA's Economic Analysis of U.S. Ski Areas reveals some surprising truths.

Best/Worst Marketing 2013-14

With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.

Does Dirt Work Work?

Faced with hosting major events during the 2015 Canada Winter Games, with no snowmaking, this area turned to dirt.

Snowmaking 2014

A roundup of the latest trends and innovations in snowmaking equipment.

Conversion Challenge

See how two areas on either coast successfully brought never-evers back.

Concept Kiosk

Resorts are finding that specialized food kiosks are a creative way to keep food offerings innovative, fast and cheap.

Speak Out :: I Made Moguls Disappear

A response to Patrick Torsell's speakout in the SAM January 2014 issue, titled "Where Are All the Moguls?"

Eco Tip :: Virtualization of Savings

Streamline information management and storage to reduce energy consumption and cost.

Workplace Safety

Know where your safety program needs to be.

Imagining The Future

Sometimes, it takes an outsider to bring new ideas to resort development.

Home Grown

Resorts and communities team up successfully.

Season Ends on High Note

For most resorts, good weather and snow helped salvage a season plagued with challenges at the outset.

Mountain Spy :: May 2014

In this month’s Mountain Spy, we took on the discount seeker. With spring conditions in play, Mountain Spy Liz Mettler called to see about any end-of-season specials. As usual, it’s not the question that matters, but the answer.

Blue Pages :: May 2014

PARK CITY LEASE DISPUTE NEARS THE END... TAMARACK TO GET NEW LIFT?... BALSAMS PLAN BEGINS TO TAKE SHAPE... INTERCONNECT: THIS TIME IT'S DIFFERENT

Speak Out :: Remembering Dick Williams

Remembering Dick Williams, friend and industry professional.

Online Exclusive :: Teaching by Terrain

More stories of successful conversions.

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