January 2015

FEATURED STORY
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Lifts 2014: Is That All There Is?
New aerial lift installations hit rock bottom. Is this the new normal? CLICK HERE TO DOWNLOAD A PDF OF THE ARTICLE The past year saw the fewest number of aerial lifts installed in memory——16. Is this the new normal?Perhaps, perhaps not. “It was just an unusual year,” says Mark Bee, president of Doppelmayr USA. “Next year will be better. There are a lot of significant, solid projects on the radar.” Leitner-Poma’s Jon Mauch had a similar reaction: “It looks good so far for next year. We’ve had more inquiries for bigger machines, six-packs and gondolas.”Jan Leonard of SkyTrac is not so sure. “Look at the Kottke [economic] report. Resorts do not have bi...

Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

Without the liability protection afforded by inherent risk statutes, summer activities need extra care--especially when kids are involved.
THE GREENEST CATS... THE CAT'S MEOW: A CELEBRATION OF SNOWCATS... SILVER TSUNAMI HITS THE SKI INDUSTRY... HIDDEN GEM
Improving the bootfitting process, wherever possible, is crucial for return business.
Discount subscription programs such as Groupon broaden the newbie market.
Resorts are taking a variety of approaches to boost trial and conversion.
Vail Resorts to Invest $50 Million at PCMR, Peak's IPO, and other news.
Resorts across North America are making major improvements and expanding terrain for guests to enjoy this coming season.
Summer activities can be profitable. So can summer events. But the trifecta is activities, events, and programs.
It's barely five years since aerial adventure parks appeared in winter resorts, but they have become a key part of the landscape.
A look back at the earliest machines used for slope grooming and the pioneers who invented them.

New aerial lift installations hit rock bottom. Is this the new normal?