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July 2015

FEATURED STORY

  • 10 Under 30

    SAM's annual collection of 20-somethings who are making a difference and leading by example. Sooner or later, every generation gets to forge its own way. And we’ve seen, through this annual celebration of under-30 talent, how quickly a new generation can begin to shape our resorts. This year’s group is typical in that regard, as well as noteworthy for their individual accomplishments. We chose this group not because they are the 10 most outstanding of their generation, but to represent the great diversity in experiences, positions, resort types and sizes, geography, and accomplishments that younger members are bringing to the industry. We received nearly 50 nominations for this year...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

Mountain Spy :: July 2015 :: Disgruntled Pass Holders

Animating the Park

Ski areas are figuring out what works at summer adventure parks, and what doesn't.

Job Safety Training

Plan and prepare now for autumn training programs.

Pricing Summer

Pricing summer activities is the season's hardest task.

Industry Reports :: July 2015

U.S. SKI TEAM TO MANAGE NASTAR... SEASON'S VISITS DROP TO 53.6 MILLION... HEAVENLY SUMMER PLAN WINS APPROVAL... PEOPLE... OBITUARIES... CORRECTION: MUELLER LIFTS LIVES

Construction Site :: July 2015

Resorts are adding a variety of summer and winter facilities to keep guests satisfied and eager to return for more.

The new lodge, pictured here, was dropped in elevation by 12 feet to provide level access,  and the dirt was repurposed to other areas of the ski area.

Rebirth of a Resort

Detroit Mountain was closed for a decade before a local non-profit found the will (and funds) to bring it back to life.

Mixed Media

Media buying used to be relatively simple. It's become a fast-paced game of whack-a-mole in the quest to reach and impress customers.

Planet Kids

Soda Springs, Calif. has developed a simple, easy means for young families to introduce kids to snow and wintersports.

10 Under 30

SAM's annual collection of 20-somethings who are making a difference and leading by example.

Reaching New Markets

The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience?