May 2015
FEATURED STORY
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A Wild and Crazy Year
It was the anti-Goldilocks year: too warm or too cold; too little snow, or too much. Yet many areas enjoyed record or above-average seasons. Linda Goodspeed In a wild and crazy winter, sparse snow and warm temperatures in the West, coupled with ample snow but too-cold temperatures in the East, resulted in a lackluster 2014-15 season. Yes, Colorado might set another record. But that will hardly offset four years of drought in the Far West, crippling Arctic cold in the East, and cold but dry weather in parts of the Midwest.West: Warmer Than Usual, Less SnowAfter four years of drought, the season started hopefully in California. Early snow in December raised spirits and allowed everyone to...
Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
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SPEAK-OUT :: THE E-COMMERCE CHALLENGE
Issue
In response to “The eCommerce Wait Problem” (SAM, March 2015), I’d like to suggest that there’s only so much we can do to simplify our product offerings and thus speed the growth of eCommerce. But it’s true that we must do what we can to make purchasing easier for our guests.
