May 2017
FEATURED STORY
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SAM's Annual Best and Worst in Marketing 2016-2017
There's a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton Woods, N.H. I’m sure dozens of resorts use this strategy already, but Bretton Woods nailed it last fall: it priced its ski show offer just right. It didn’t bring dozens of staff to sell rock-bottom lodging deals. It took a reasonable price point, something like $100 to $250, applied it to a multi-day ticket pack, and sold the flexibility of the deal. People don’t know their schedule. They don’t know when the snow will be good. But if they have money to spend, getting them into flexible ticket packs, at a decent price ...
There's a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers.
A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of United States Ski Areas.
Technology advances in both air/water stick and fan guns help resorts maximize production in marginal conditions.
The best brand extensions can keep resorts on guests' minds throughout the year.
Killington, site of SAM's 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues.
Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital spending—not just guest loyalty.
Fun and practical innovations, from summer attractions to Stone Paper.
Aspen SkiCo/KSL Buying Binge, CNL Sale, Pass Programs and more.
It was a roller-coaster year for resorts across the country—and ultimately fun for most.
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide.
Resorts have a hidden opportunity for reducing expenses through energy conservation.
THE QUESTION: “I’M INTERESTED IN BUYING A SEASON PASS FOR YOUR MOUNTAIN, BUT I’VE HEARD THERE’S PASSES WITH OTHER MOUNTAINS ON THEM, TOO. WHAT DO I NEED TO KNOW?”
CONSOLIDATION CONUNDRUM: Perspective and views on the recent mega-mergers and what it all means for resorts nationwide.
