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September 2017

FEATURED STORY

  • The Long View

    Retiring NSAA president Michael Berry talks about the past, present, and future of the industry he's served for more than 50 years. Michael Berry has shepherded the National Ski Areas Association for the past 25 years as its president. He assumed that title and directed the rebirth of the organization following the dissolution of the United Ski Industries Association (USIA), which was a failed attempt to unite the wholesale suppliers and NSAA, and has been the head ever since. During his tenure, NSAA has become a thriving organization that supports resorts in a variety of ways. Perhaps the most important of these has been to instill a forward-thinking mindset on growth, guest safety, an...

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Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here.

If you'd like to read the rest, we can make that happen. Order a back issue by emailing sarah@saminfo.com. Don't miss another issue by subscribing to SAM now.  

Pondering NSAA's Past—And Future

SAM asked several top executives from across the country, "What are the top priorities for the new president?"

At a spot originally identified as a “great place for a hotel,” Bear Valley, Calif., built 15 glamping tents instead, and it’s paying off: after opening July 1, weekends filled fast, and midweek was catching up.

Roughing It?

Glamping—glamorous camping—is a hot new trend, and winter resorts are the perfect spot to implement it.

Loon Mountain athlete Mike Ravelson developing content for use on social media and, ultimately, magazine articles.
Cole Martin

High Flying Brand Ambassadors

Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well.

NSAA president Michael Berry outside 133 S. Van Gordon Street, home to NSAA, PSIA-AASI, and the National Ski Patrol, in Lakewood, Colo.

The Long View

Retiring NSAA president Michael Berry talks about the past, present, and future of the industry he's served for more than 50 years.

Crested Butte Mountain, Resort, Colo.
Trent Bona

We Teach People

Improving the first-time experience for would-be skiers and riders requires a concerted effort across a resort.

At Mont Saint-Sauveur, Quebec, the slopeside “ski box” provides a convenient pickup point for renters and frees up indoor storage space.

Get In, Get Out

Leading rental shop practices for handling newcomers to skiing and riding.

Doug Hutchinson, Lift Ops Crew Leader, Mount Sunapee, N.H.

Attending to Your Attendants

There's more to the lift attendant's job than simply loading chairs. Here are several training and educational tips to cover all the bases.

Snow Valley, CA

Construction Site :: September 2017

Lift upgrades, lodge expansions, and mountain bike projects are underway at resorts across North America.

Idea Files :: September 2017

A cat track rotisserie table is this month's featured innovation.

Publisher's Memo :: September 2017

Working the Olympic Angle.

New & Views :: September 2017

Season's pass developments, NSAA priorities, supplier news, and more.

The War Within

A war for talent is raging, and it’s the one inside your organization that matters most.

Revamp Your Recruiting Strategy

How one ski area went from struggling to meet staff quotas to selecting applicants off a waiting list.

Mountain Spy :: September 2017

SAM goes undercover to ask, "What is Glamping?"

Giving Staff Their Turns

Being on-snow drives the employee experience, and that fact of resort life makes injury prevention and risk management key goals for managers.

The LSSM/BAF Triple Play

The Winter Olympics, World Snow Day, and the Bring a Friend Challenge offer superb opportunities for promoting skiing and riding.

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