January 2018

FEATURED STORY
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Meet the New Boss
The SAM interview with Kelly Pawlak, NSAA's new president and CEO. In late October, just before Halloween, we visited new NSAA president and CEO Kelly Pawlak in her Mount Snow office to explore her background and plans for her position. Both of us were excited about it, for overlapping but different reasons. Olivia: SAM, a magazine owned and run by women for the past 15 years, has been championing women in positions of power in the ski industry for some time. We know the challenge of leading in what has been a male-dominated world. In a strange twist, for a story on women leaders, we had featured Kelly on the cover of SAM about four years ago. Another strange coincidence: Kelly is the s...

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A behind-the-scenes look at the upcoming Winter Games in Pyeongchang, South Korea, and the companies that laid the groundwork.

SAM is launching a new leadership development program called the SAM Summit Series. This article highlights the first session in the program on the topic of Management Skills, led by advisors Jody Churich and Bill Jensen. For more information about the program click here.

By almost any measure, 2017 was one of the most notable years for lift installation in the past decade.

Really? Yes. Mini golf demonstrates the truism that anything worth doing is worth doing well—even extremely well.

SAM's annual review of the latest trends in products and programs for the alpine and snowboard rental business.

The best idea of 2017, plus de-icing solutions for chairs and comm lines.

As harassment revelations topple leaders across a wide swath of industries, we must assess our own business culture.

Fall consumer shows, Cutter's Camp Refresher, Killington World Cup

Terrain park contest winners, NASTAR's golden year, crowdfunding, etc.

Hosting events, especially in summer, can have a bunch of benefits.

Get ’em while they last: senior skiers remain an attractive and lucrative demographic.

Rewarding kids for good grades is a no brainer, but are we missing an opportunity to do more?


Conduct your own predictive maintenance inspections that don’t cost a fortune or require an outside contractor.

Engage frontline employees in the guest experience to drive more visits and greater revenue.