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January 2018

FEATURED STORY

  • Meet the New Boss

    The SAM interview with Kelly Pawlak, NSAA's new president and CEO. In late October, just before Halloween, we visited new NSAA president and CEO Kelly Pawlak in her Mount Snow office to explore her background and plans for her position. Both of us were excited about it, for overlapping but different reasons. Olivia: SAM, a magazine owned and run by women for the past 15 years, has been championing women in positions of power in the ski industry for some time. We know the challenge of leading in what has been a male-dominated world. In a strange twist, for a story on women leaders, we had featured Kelly on the cover of SAM about four years ago. Another strange coincidence: Kelly is the s...

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NSAA president and CEO Kelly Pawlak at Mount Snow, Vt.

Meet the New Boss

The SAM interview with Kelly Pawlak, NSAA's new president and CEO.

Olympian Teamwork

A behind-the-scenes look at the upcoming Winter Games in Pyeongchang, South Korea, and the companies that laid the groundwork.

Summit Series :: Developing Future Leaders

SAM is launching a new leadership development program called the SAM Summit Series. This article highlights the first session in the program on the topic of Management Skills, led by advisors Jody Churich and Bill Jensen. For more information about the program click here.

Lift Business Ramps Up

By almost any measure, 2017 was one of the most notable years for lift installation in the past decade.

Mont Saint Sauveur in Quebec invested $1 million into its new miniature golf course, which was designed by a Florida-based firm that specializes in such projects. It has already averaged 200-250 rounds per day in summer.

Going Big on Mini Golf

Really? Yes. Mini golf demonstrates the truism that anything worth doing is worth doing well—even extremely well.

Rental Buyer's Guide 2018-19

SAM's annual review of the latest trends in products and programs for the alpine and snowboard rental business.

Idea Files :: January 2018

The best idea of 2017, plus de-icing solutions for chairs and comm lines.

Speak Out :: January 2018

 As harassment revelations topple leaders across a wide swath of industries, we must assess our own business culture.

On the Road :: January 2018

Fall consumer shows, Cutter's Camp Refresher, Killington World Cup

News & Views :: January 2018

Terrain park contest winners, NASTAR's golden year, crowdfunding, etc.

About 10,000 participants come to Killington in the fall for the Spartan Race.

Events: What's the Value?

Hosting events, especially in summer, can have a bunch of benefits.

A Wise Target Market

Get ’em while they last: senior skiers remain an attractive and lucrative demographic.

Rethinking Achievement

Rewarding kids for good grades is a no brainer, but are we missing an opportunity to do more?

The two rusty paths shown here  reveal either cracks or a lack of weld fusion—and should be investigated further to determine the cause and cure.

DIY Lift Inspection

Conduct your own predictive maintenance inspections that don’t cost a fortune or require an outside contractor.

How Effective is Your Staff?

Engage frontline employees in the guest experience to drive more visits and greater revenue.