May 2018
FEATURED STORY
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SAM's Annual Best and Worst in Marketing 2017-18
A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics. With all the noise consumers are exposed to everyday, getting them to notice your brand requires some work. This year, marketers took a variety of approaches to get their target audiences to stop and look, listen, and/or read. Some were very successful at this in multiple facets, as evidenced by the number of resorts in this sample that, for different reasons, caught the eyes of more than one of our contributors. Most of the time when more than one “Best and Worst” contributor calls a resort’s marketing out, it’s for the same campaign. This year, a handful of the same r...
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For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the last decade of calls and choose a few she thinks represent the best of the best. There are some curveballs, and some straight-up, typical guest inquiries included here, and all were handled really well by the resort staffer answering the phone.
