September 2018
FEATURED STORY
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Growing Together
A global look at the issues of expanding participation in winter sports, and outdoor sports in general. For almost two decades now, the flat-lined slideshow in the hotel ballroom has depressed hundreds of mountain resort leaders. The fight to attract, retain, and inspire a new generation of skiers and snowboarders has not gone well. Overall visits and the total number of participants have declined over the past decade.This issue isn’t unique to the United States. The global ski and snowboard industry is facing similar challenges, and other countries are facing those challenges in different ways, which presents learning opportunities for all.Growth Committee Here in the U.S., new energy...
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