November 2020
November 2020

FEATURED STORY
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Snowsports and Rental in the Age of COVID
Industry leaders share strategies for keeping operations safe, profitable. Industry members gathered for the SAM Huddle on Sept. 14. Top to bottom: Olivia Rowan, SAM Magazine; Nick Herrin, PSIA-AASI; Elianne Furtney, Squaw-Alpine, Calif.; Rachael Milner, Cardrona/Treble Cone, N.Z.; Burt Skall, Taos Ski Valley, N.M.; Tom Meyers, Wachusett, Mass.; and Simon Pagé, Les Sommets, QC. When it comes to COVID and the ski resort business, all parts are not created equal. With relatively minor adjustments (e.g., reduced lift passengers), most resorts expect ski-and-ride operations to at least resemble normalcy. On the other hand, food and beverage services are likely to take a big hit, with...


Clever solutions for cat track repairs, RTVs, and ice-prone switches.

Winter operating plans are about to be put to the test.

Resorts can capitalize on a new market of guests seeking new experiences. SNOW PLAY OPTIONS ABOUND: (top, left to right) Frolicking in the snow at Tahoe Donner; Cross country skiing and snowshoeing adventures at Giant’s Ridge. Last March, as resorts shut down amid the escalating pandemic, snowsports enthusiasts, keen to keep sliding, turned to ...

Industry leaders share strategies for keeping operations safe, profitable.

COVID won't drag this high-yield activity down the tubes.

How best to handle it if (when) COVID visits your resort.

Despite the pandemic, several major projects are moving forward.

Terrain park luminaries weigh in on contest entries from the past five years.

“Will I be able to go in the lodge for warm-up breaks with my two little kids this winter?”


Lessons for resilient leadership for managers at all levels.

Put tech spending needs in terms leadership can understand.

A collection of products aimed at enhancing safety, comfort, convenience, and training.

Resort visitors will find a combination of old-time, bare-bones facilities and new-age online reservation systems this winter.

Marketing during a pandemic, small areas speak, people news, and more.