July 2021
July 2021

FEATURED STORY
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11 Under 30 :: July 2021
This year's group of 20-somethings has already left their mark and they have ideas about where snowsports should head next. Some of you may be eyeballing that number 11 and wondering, but isn’t this the 10 Under 30? To that, we say, you try narrowing down this field—our deepest ever. This season’s challenges revealed the strength of our industry’s rising stars. The 20-somethings profiled here—all nominated by their peers—demonstrate the leadership, passion, grit, and perspective to navigate the obstacles of the present and seize the opportunities of the future. Our 11 profilees represent a variety of sectors of the industry, including mountain ops, food and beverage, IT, m...


A digital exclusive. Squaw Valley Alpine Meadows answers the call for big climate action.

This year's group of 20-somethings has already left their mark and they have ideas about where snowsports should head next.

Here's what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit.

A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications.

It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer.

Whether your snowmaking system is manual, automated, or a combination of the two, follow a careful plan of care to ensure maximum efficiency.

New lifts, employee housing, and a Club Med are among this year's early-summer projects.

Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work.

Make sure your resort safety programs and training are in compliance before OSHA comes knocking. As we emerge from Covid protocols, continue to bring staff back to work at all levels of resort operations, and look forward to working in our “new normal” environment, are our workplaces ready? A lot has changed, and we need to refocus our effor...

With Covid-19 loosening its grip on the country, the outdoor recreation boom it spawned shows no sign of letter up.


Equipment, software, and technology that raise the bar for service.

Visit trends, Vail pay raises, patrol unions, Liftopia, and Olympic woes, plus people and supplier news.
