July 2021

FEATURED STORY

11 Under 30 :: July 2021

This year's group of 20-somethings has already left their mark and they have ideas about where snowsports should head next. Some of you may be eyeballing that number 11 and wondering, but isn’t this the 10 Under 30? To that, we say, you try narrowing down this field—our deepest ever. This season’s challenges revealed the strength of our industry’s rising stars. The 20-somethings profiled here—all nominated by their peers—demonstrate the leadership, passion, grit, and perspective to navigate the obstacles of the present and seize the opportunities of the future. Our 11 profilees represent a variety of sectors of the industry, including mountain ops, food and beverage, IT, m...

Read More

Environment

Turning Goals into Actions

A digital exclusive. Squaw Valley Alpine Meadows answers the call for big climate action.

11 Under 30 :: July 2021

This year's group of 20-somethings has already left their mark and they have ideas about where snowsports should head next.

Build a Great Grooming Team

Here's what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit.

Wachusett moved away from broadcast television to “over-the-top television” (OTT) advertising on streaming channels, which allows for better targeting. Scan the QR code to view an OTT ad.

Marketing

Marketing Reset

A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications.

Summer of Love

It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer.

Maintenance

Maintenance Isn't Automatic

Whether your snowmaking system is manual, automated, or a combination of the two, follow a careful plan of care to ensure maximum efficiency.

Construction

Construction Site :: July 2021

New lifts, employee housing, and a Club Med are among this year's early-summer projects.

Mirna Valero (@themirnavator on Instagram) learned to ski this year, and she brought her 135,000 fans along for the ride, introducing many to skiing and riding via her videos, photos, and stories.

Marketing

Torch Bearers

Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work.

Risk Management

Make sure your resort safety programs and training are in compliance before OSHA comes knocking. As we emerge from Covid protocols, continue to bring staff back to work at all levels of resort operations, and look forward to working in our “new normal” environment, are our workplaces ready? A lot has changed, and we need to refocus our effor...