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May 2021

May 2021

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  • SAM's Annual Best and Worst in Marketing

    This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD Congratulations, resort marketers. The high-wire balancing act of winter 2020-21 is over. You can come down now. Time to review who did what well—and not so well—in their marketing, in the eyes of our panel. We all learned a lot this winter about the relationships we have with our audiences. Never have connection and trust been more important. From the start of the pandemic, brands that already had established trust and connection with their audience were in a far better position to deliver messages about operational changes a...

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Rick Kahl Tribute

Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career. 

SAM's Annual Best and Worst in Marketing

This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD

Peer Reviews

Resort marketers give a nod of respect to the efforts of competitors.

Ski Bromont in Quebec is North America’s largest night skiing operation, running all lifts and 100 of 140 trails under the lights.

The Lights Are On

Why night skiing and riding can be a boon to business for resorts of all sizes.

A New Employment Landscape

Pandemic-induced changes will be key to successfully recruit and retain talent moving forward.

GW Tatro Construction installs FBE-coated steel pipe to transport water from the Mad River to Sugarbush Resort, Vt.

Piping Up

A look at the backbone of every snowmaking system's infrastructure.

Cross-Country on the Rise

There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want to capitalize.

Idea Files :: May 2021

Reused chairs, touchless water fountain, and height measurement.

Signposts to the Future

Listening in on consumer conversations to understand the season(s) to come.

Digital Embrace

The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale.

Mountain Spy :: May 2021

Are you dropping pass prices like Epic did?

Prepare for the Worst

Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario.

The Evolution in Pass Plans

2021-22 season pass products aim to capture last season's surge in demand and, in some cases, manage it.

News and Views :: May 2021

Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more.

Publisher's Memo :: May 2021

Congratulations, a Welcome, and a Farewell

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