May 2021
May 2021
FEATURED STORY
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SAM's Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD Congratulations, resort marketers. The high-wire balancing act of winter 2020-21 is over. You can come down now. Time to review who did what well—and not so well—in their marketing, in the eyes of our panel. We all learned a lot this winter about the relationships we have with our audiences. Never have connection and trust been more important. From the start of the pandemic, brands that already had established trust and connection with their audience were in a far better position to deliver messages about operational changes a...
Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career.
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD
Why night skiing and riding can be a boon to business for resorts of all sizes.
Pandemic-induced changes will be key to successfully recruit and retain talent moving forward.
There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want to capitalize.
Listening in on consumer conversations to understand the season(s) to come.
The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale.
Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario.
2021-22 season pass products aim to capture last season's surge in demand and, in some cases, manage it.
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more.
