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March 2022

March 2022

FEATURED STORY

  • Lot to Cover

    Why the insurance market is changing, how to navigate major property claims, and why the future is complicated for insurers and ski areas alike. In the wake of the Caldor Fire, which scorched upward of 80 percent of Sierra-at-Tahoe’s 2,000 acres in late August 2021, general manager John Rice has been rebuilding the resort and navigating the nuances of Sierra’s insurance coverage. He has found there is no fast track to resolution for a major property claim. And while Rice’s experience is situational, it may be a precursor of things to come for resorts generally. Insurers concede that the market is becoming more complicated—risk is higher (especially in fire-prone areas), claim p...

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Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM before March 31 to receive your issue, and future issues of SAM. Email jack@saminfo.com with questions.

By Popular Demand

Overcrowding is a problem for both operators and guests. The solution? Create resort-wide balance.

2022 Groomer Report

Recent updates and improvements have made grooming machines more powerful and comfortable, and software tools continue to be refined for efficient operations.

The Caldor Fire blazed through Sierra-at-Tahoe, Calif., damaging structures, lifts, and thousands of trees.

Lot to Cover

Why the insurance market is changing, how to navigate major property claims, and why the future is complicated for insurers and ski areas alike.

Positive Results in Challenging Times

An industry luminary shares useful highlights and astute observations from the 2020-21 NSAA Economic Analysis. 

Red River, N.M., expanded its summer operations in 2009 to include an 18-hole disc golf course, among other attractions.

Summer Ops in Hindsight

With more than a decade of summer operations under their belts, resort operators have learned what works and what doesn’t, and can see what’s next.

Rounding the bend at the Snowshoe, W.Va., bike park.

The Kids Are Alright

Applying winter strategies to bike park learning programs is a recipe for success.

The view from inside at the Crystal Mountain, Wash., Sky Camp glamping site.

Luxury Gone Wild

The growth in popularity of glamping, a.k.a. glamorous camping, cannot be ignored. Learn from resorts that are making the most of the opportunity. 

International Workers to the Rescue

Staff members on J-1 or H-2B visas infill workforce gaps and bring skills and diversity to ski areas.

Culture, Care, Compensation

It’s complicated, of course, but there are many concrete steps resorts can take to overcome staffing challenges.

Mountain Spy :: March 2022

“Is there a way to avoid lines at your ski area?” 

Photos (clockwise): Windham Mountain, N.Y., is one of the many resorts that uses a lift to work on the underside of its machines; a track with fresh belts and bolts is ready for torquing in the manufacturer recommended pattern; quality maintenance keeps this older machine in use at Sir Sam’s in Ontario.

Caring for Your Snowcats

Proper preventative maintenance in the offseason will keep your grooming fleet purring.

New Products :: March 2022

Technology for maintenance, guest experience, and fun. 

The School of Holiday Ops

A mountain of holiday challenges offered vital lessons in operations and communication.

News and Views :: March 2022

Mega questions, ski biz abandons OR, Olympics, people news and more.

Publisher's Memo :: March 2022

Solving our Riddles

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