May 2022
May 2022
FEATURED STORY
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SAM's Annual Best and Worst in Marketing 2021-22
Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests, 2021-22 was about keeping it through authentic (and sometimes funny) communications. Based on the reviews from our “Best and Worst in Marketing” panelists, honest, genuine messaging in all marketing channels was the best way for resort brands to win the day this winter. This trend toward transparency made the less honest marketing efforts stand out like an orange on an apple tree. One thing the trend goes to show is—for the most part—resort marketers pay attention to what their audiences want and to how their audiences respond. In a...
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Panelists share hits and misses from a season where honesty and humor reigned.
Resort marketers highlight noteworthy efforts from their contemporaries.
Your snowmaking strategy and master plan should drive the bottom line. Here’s how.
The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join the chorus.
Stop falling for fossil fuel propoganda, and focus instead on systemic climate action.
Key considerations in deciding whether to repair, upgrade, or replace an aging lift.
Kinks in the supply chain have snarled the world of manufacturing, and resort suppliers are navigating the tangle.
Ski areas are increasingly turning to digital signs to inform guests and smooth ops.
How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience.
Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse.
The process of exploring grant funding for ski area projects and programs is a worthwhile endeavor.
THE QUESTION:“Can my family and I camp on your mountain this summer?”
Season pass strategies vary for 2022-23, with many notable changes, additions, and subtractions.
Scenes from the ACCT Expo, U.S. Ski & Snowboard HOF, MTS, and Sierra-at-Tahoe’s 75th birthday.
Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more.
