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May 2022

May 2022

FEATURED STORY

  • SAM's Annual Best and Worst in Marketing 2021-22

    Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests, 2021-22 was about keeping it through authentic (and sometimes funny) communications. Based on the reviews from our “Best and Worst in Marketing” panelists, honest, genuine messaging in all marketing channels was the best way for resort brands to win the day this winter. This trend toward transparency made the less honest marketing efforts stand out like an orange on an apple tree. One thing the trend goes to show is—for the most part—resort marketers pay attention to what their audiences want and to how their audiences respond. In a...

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Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM  before May 31 to receive your issue, and future issues of SAM. Email jack@saminfo.com with questions.

SAM's Annual Best and Worst in Marketing 2021-22

Panelists share hits and misses from a season where honesty and humor reigned.

Peer Reviews: 2021-22

Resort marketers highlight noteworthy efforts from their contemporaries.

A robust snowmaking system covers Snowshoe’s inverted base area at the top of the mountain.

The Best-laid (Snowmaking) Plans

Your snowmaking strategy and master plan should drive the bottom line. Here’s how. 

Breaking Point

The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join the chorus. 

Why We Need Systemic Change to Solve the Climate Crisis

Stop falling for fossil fuel propoganda, and focus instead on systemic climate action.

Maintenance keeps the Blue Chair at Bousquet running, for now.

It's a Useful Life

Key considerations in deciding whether to repair, upgrade, or replace an aging lift. 

The Supply Dilemma

Kinks in the supply chain have snarled the world of manufacturing, and resort suppliers are navigating the tangle.

A single dispatcher feeds up-to-date information to Jackson Hole’s outdoor digital screens, website, and mobile app.

Screen Time

Ski areas are increasingly turning to digital signs to inform guests and smooth ops. 

Hidden Gems

Sound familiar?

Target Marketing

How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience.

The Path to Progress

Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse. 

Getting Grants

The process of exploring grant funding for ski area projects and programs is a worthwhile endeavor.

Mountain Spy :: May 2022

THE QUESTION:“Can my family and I camp on your mountain this summer?”

Uphill Uptick

How to handle ever-increasing uphill traffic.

Making It Interesting

Season pass strategies vary for 2022-23, with many notable changes, additions, and subtractions.

On the Road :: May 2022

Scenes from the ACCT Expo, U.S. Ski & Snowboard HOF, MTS, and Sierra-at-Tahoe’s 75th birthday. 

News and Views :: May 2022

Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more. 

Publisher's Memo :: May 2022

Sixty years of SAM and NSAA

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