• 83 reads
  • A Piece of the Corporate Pie
    Some ski areas are successful at tapping into the corporate sponsorship and incentive market. It works for meetings, team building exercises, conferences and retreats.
  • Logging by Air
    Logging by way of helicopters avoids fragile ground when there's not enough snowcover. A description of how Marmot Basin, Alberta, did it is a good primer on the activity.
  • Places and Faces
    The annual story in pictures of scenes from trade shows from Sept. 2000 through May 2001.
  • Where No (Wo)man Has Gone Before
    A look at how women are making inroads in what was once a male-domunated industry, especially in marketing departments. The examples are all from California resorts.
  • Little Big Mountain
    Intrawest, with a 50 percent stake in Blue Mountain, Ont., sees the resort as having very promising growth potential. This article describes the resort's past development, current management and how it is poised to grow into the future.
  • Adopting Adaptive
    The article describes the adaptive programs around the country and how there are lots of reasons for offering such programs to physically-challenged people.
  • Five Easy Ways to Go Green
    The article describes simple conservation measures taken by Aspen Skiing Company that resulted in a savings of money and resources in both the long and short terms.
  • It Really Does Take a Village
    This story about the local effort to save Burke Mountain, Vt., shows how Yankee practicality and community spirit helped keep the tiny mountain open when it looked like the end was near.
  • New Life for Old Lifts
    This piece describes how a new AC variable-frequency drive can result in smoother operation, less maintenance and a savings when installed on some old lifts.
  • Doing the Right Thing Pays Off
    An oil spill at Bogus Basin, Idaho, spuured the management team into action, taking direct steps, notifying the authorities and working with experts to clean it up. The result, praise from the EPA. It's a good primer on crisis management.
  • Idea Files
    Hand dryers in the hallway of the lodge at Brighton, Utah; Measuring Chair swing with a home made device by Ross Stevens of Stevens Engineering, N.H.; Detecting lightning with a unit that records electrostatic charges in the air at Camelback Ski Area, Pa.
  • Blue Pages
    It's a Mad, Mad, Mad, Mad Olympic World (a roundup of bits surrounding the upcoming Games); The Boston Red Sox Connection (Les Otten and hsi bid for the team); Numbers On Stats, Stats On Numbers (sports participation figures); The Art of Corporate Speak (results and soft-selling from ASC, Vail and Intrawest); Precedent Set in Discrimination Case (Mt. Bachelor under order to reinstate ski patroller whose wife had AIDS); Short Turns on Squaw Valley's water woes and the Powdr-Pape bidding for Bachelor.
  • The End Page
    The How-Hip Quiz continued from the front cover so ski area managers and others can measure their hip quotient, if they dare.
  • 2001 Metro Newspaper Directory
    This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.
  • Marketing to the Melting Pot
    Census figures point to a growth in minority segments and the article explores the pros and cons of reaching out specifically to certain minority populations.
  • A Modest Proposal for Our Statistical Disarray
    A commentary on how our industry has failed to develop useable numbers for snowboarders, skiers and cross-country skiers. More precise numbers are needed, derived from common-sense approaches, so that the industry's marketing plans can be developed based on reality.
  • Diversity and Promise on the Tubing Hill
    Roger argues that some smart marketing should be aimed at the variety of people who come to resorts to tube, to show them skiing and snowboarding are not as difficult or expensive as they seem.
  • Time for Common Cause with X-C?
    This editorial suggests the NSAA and CCSAA join forces to explore common bonds, promotions, packages to cross over and try the other sport, look at new opportunities to share information, marketing, etc.
  • cover
    art montage with the words, web. music across the page. It is an introduction of a short quiz for testing your cool factor, continued on page 70.