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  • Industry Reports
  • Industry Reports
    Early Season Numbers Bright. Muellers to Buy Crested Butte. Laurel Mountain Buyer Dies. Locke Steps Aside. Power Buys Las Vegas Area. Mission Ridge Sold. New Investors in Telluride. Lawsuit Settled. Silverton Doubles Capacity. Joint Show for Transworld and MSM. Correction. People. Supplier News.
  • Tapping TV
    No-one disputes that TV is a great marketing medium. But how can winter sports take advantage?
  • Lifts 2003-We've Leveled Off...Down There
    The annual lift construction survey contains no surprises. It was a flat year, mostly, except for beginner lifts.
  • What color is our parachute>
    While usually we welcome the sight of white on our slopes, it's time to welcome color. The minority market is growing fast.
  • Massanutten Demystified
    As part of our summer profit series, we take a look at a resort that truly is a four-season desination because there is something for everyone.
  • Popping Into Summer
    Another installment in the summer profit series, here's how Sugarloaf successfully teamed up with the community for a summer concert.
  • Kinda Looks Like a Giant Chicken
    Perhaps webcams are not the way to communicate with our guests.
  • Playing With the Big Boys
    Cypress, a Vancouver day area, will receive worldwide publicity as a key site for the 2010 Games-which will also help underwrite a much needed expansion of its facilites.
  • When Every Second Counts
    Does your patrol offer Advanced Life Support (ALS)? Thi standard of care can mean the difference between life and death.
  • Dress for Success
    Uniforms should be considered one of your most important marketing strategies. Here's whats new.
  • The End Page
    Funny pictures from around the industry.
  • You Do the Math
    No one has an incentive to fix the ACL problem.
  • SAM Idea Files
    Battery-powered grease, brake adjustments and unbreakable seats are some of the great ideas from creative ski resorts.
  • Blue Pages
    Is it getting hot around here? It's time to keep winter cool. It's time for diversity. Sneak Attack. Tamarack on the rebound? Tempest in a teapot-er, Helmet. This town's not big enough for the both of us. Into the wild jet-blue yonder. Advertising in the national forest.
  • Looking to Summer
    Coming off a soggy season for many, mountain resorts are looking to improve summer business in 2004.
  • Speak Out
    There must be something I don't understand, by Jeff Harbaugh. A New Initiative, by Kim Seevers, PSIA East. Looking Ahead, a SAM editorial.
  • That Time of Year Again...
    The 7th annual SAMMY awards are available for nominations. Rental World will be sponsored again by SAM at SIA's Vegas Show Jan 26-29.