• They Don't Speak French In Paris, Kentucky
    A breakthrough study based on the 1994 National Skier Opinion Survey (NSOS) reveals distinct regional differences among skiers and skier preferences. Includes regional breakdowns of skier residences and charts of survey responses cross-referenced by region.
  • The Environment And Your Customer
    A report covering the results from the third annual Roper study on the attitudes of Americans and skiers towards environmental issues. Includes all results from the 1993 survey, cross-referenced with results from previous years to formulate a trend analysis. Charts of responses and breakdowns of data are shown.
  • We've Come A Long Way
    Seventeen years of NSAA's annual economic studies provide a rich perspective for viewing what has been wrought by the ski industry. Essentially a recap of the Economic Analysis of North American Ski Areas 1976-1993, issued by the Business Research Division of the University of Colorado, which traces the general and financial characteristics of reporting ski areas.
  • Slc Aims For 2002
    With many facilities in place and more under construction, Salt Lake City, Utah, is betting on winning the Winter Olympics in 2002. Includes all current and future construction projects for the site and a detailed color plan of the sports park.
  • Ski Media Incest
    In the mid-1980s, ski magazines began to lose checks and balances between advertising and editorial, a situation that raises ethical and credibility questions for readers and advertisers. This feature examines the trend towards advertising-based publications with comments from most major ski publications editors.
  • Environmental Awards
    Times Mirror Magazines passed out its environmental awards and inaugurated the Golden Eagle Awards for Environmental Excellence at the NSAA national convention. Among the winners: Mt. Bachelor, Oregon; Killington, Vermont; Steamboat, Colorado; Eldora, Colorado; Jiminy Peak, Massachussetts; Aspen, Colorado and Whitetail, Pennsylvania.
  • The Proposed New Ada Regs: Will They Work?
    A look at new Americans with Disabilities Act (ADA) regulations that pertain to the resort industry. Article addresses key points and tells where to get a comprehensive report on the new regulations.
  • Cross Country On An Up-Trend
    A report from the 1994 summit meeting of the Cross Country Ski Areas Association (CCSAA) after a "watershed" winter for the sport.
  • 1994 Convention Highlights
    Notes on the events and speeches of the NSAA convention in Marco Island, Fla., including a summary of meetings between NSAA and PSIA and a review of the keynote addresses.
  • Marketing Gets Low Grades At Sia Forum
    A look at the Ski Industries America marketing plan and an excerpt from Milton Brand's stinging indictment of SIA's failure to reach their targeted market.
  • New Initiatives By U.S. Skiing
    A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a comment on the relationship between USS and NSAA.
  • They're All Ropeways!
    Calls for the industry to use a clearly-defined general term for uphill transport: "ropeways," rather than the inaccurate and inappropriate "passenger tramway" prevalent in national and state codes.